Content creation isn’t about single-handedly writing an article around a topic. It’s about teamwork. The content creation process is about endless collaboration and communication. Being a content specialist doesn’t mean that you have only one task to do, which is to write a piece of content. Writers have to cooperate with a number of other […]
6 Data-Backed Steps For Improving Your Content Collaboration Read More »
We’ve previously covered HTML meta tags & meta tags here and in some depth here, but as with most things in SEO, it’s an ever-changing landscape and the accepted usage and definitions of tags is often changing. It’s worth mentioning that if you’re in this realm of SEO optimization, you should also be getting the
Do you feel like you’re constantly explaining content marketing? Whether you’re seeking initial buy-in or justifying an existing program to a new executive, you’re often asked to prove that content marketing is a worthy investment. Explaining the nitty-gritty inner workings and ROI of content marketing to bosses or clients is difficult. But it’s necessary. If
How to Explain Content Marketing ROI to Win (or Keep) Buy-In Read More »
Looking for the extra punch your content needs in order to earn links from your outreach and publishing efforts? One important solution lies in a place that may not sound exciting: data. We all understand the importance of search engine optimization (SEO) and link building in particular. But earning links can be hard unless we
How to build authoritative links with data-driven content Read More »
In Part 1 of this two-part series, I talked about building, growing and maintaining an in-house search marketing team and also outlined different organizational structures. In Part 2, I will continue to talk about each of those issues plus outline an appropriate organizational structure that will give an in-house team the best possible chance to
Building an in-house search marketing team – Part 2 Read More »
I love to look at my statistics in Google Analytics. I like to watch the numbers creep up slowly towards the goal I’ve set for this month, and I love to see my hard work paysoff. But there’s one thing I like even more than looking at my numbers: looking at the stats of the
Sharing my ambitions, goals and statistics • Yoast Read More »
When you hear the words “site architecture,” the first thing that comes to mind is probably SEO. It doesn’t take much digging into SEO best practice to learn that Google loves a site with clearly defined architecture that’s easy to crawl and index. But if you stopped your site architecture planning with just your SEO,
Why Good Site Architecture Is The Only CRO You Need Read More »
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Der Millionär und seine Online-Strategien | Geld verdienen im Internet Read More »
With an annual spending power projected to hit $1.4 trillion by 2020, it’s no wonder millennials are a hot topic for marketers all over. More than ever, businesses must tailor their content strategies to appeal to millennials—but how do you effectively market to and engage this group? Typecast as lazy and entitled social media addicts
How Millennials Consume Content (& How to Better Engage Them) Read More »
Website and content are the two scariest words for anyone managing a website redesign. We’ve been building websites for 15+ years and this is ALWAYS the biggest logjam. I think we can all agree that content is important, some would even say that content is king! We’re constantly pummeled with articles about content. More content,
