Measurement and ROI

How to Get Content Marketing Wrong? Think Like a PR Person

[ad_1] If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Every time you use PR-centered metrics to show the “value” of your content, your …

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How to Explain Content Marketing ROI to Win (or Keep) Buy-In

[ad_1] Do you feel like you’re constantly explaining content marketing? Whether you’re seeking initial buy-in or justifying an existing program to a new executive, you’re often asked to prove that content marketing is a worthy investment. Explaining the nitty-gritty inner workings and ROI of content marketing to bosses or clients is difficult. But it’s necessary. …

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3 Models to Understand, Predict, and React to Your Social Media

[ad_1] Want to know how to predict and forecast your followers’ behavior? Wonder what modeling techniques can help you predict the lifetime value of your customers? Tracking the pulse of social media allows your company to gain feedback and draw insights to market better. Analyzing data and interpreting it through modeling can help make your …

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Monitoring and Measuring Your Content’s Performance

[ad_1] No matter how creative, memorable, or popular your content pieces may become, every asset you create and share will ultimately be judged by the impact it makes on your business’ bottom line. While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how …

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How to Make Your Content More Readable

[ad_1] Your team has created, socialized, and measured content in just about every possible way … except for one of the most important metrics: how your audience is engaging with the words. You want visitors to find information, stay engaged, or complete a task. But once readers’ eyes hit the words on the page, if …

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How to Do a Content Audit in a Few Hours

[ad_1] Content audits are about as popular as colonoscopies but they’re just as necessary to health – in this case, the health of your content marketing strategy. But you likely dread the tedious, time-consuming annual content audit, and reliably and predictably put it off (and sometimes never get it done.) What if you could do …

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