If you want to be taken seriously as a content marketer, stop acting like a member of the PR.
Do you feel like you’re constantly explaining content marketing? Whether you’re seeking initial buy-in or justifying an existing program.
In Content Marketing Tools and Technology , Measurement and ROI , Social Media , Understanding Your Audience
Want to know how to predict and forecast your followers’ behavior? Wonder what modeling techniques can help you predict.
No matter how creative, memorable, or popular your content pieces may become, every asset you create and share will.
Using vanity metrics to measure the performance of content campaigns on social media is perhaps one of the simplest.
In Chief Content Officer Magazine , Content Marketing Strategy , Measurement and ROI , Operations , SEO BLOG , Teams and Process
You finally get the C-suite on board with implementing a content marketing program. Not just starting a blog or.