Demandbase buys Engagio, adding heft to its ABM platform Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
Demandbase buys Engagio, adding heft to its ABM platform Read More »
Imagine a world where you could start the sales process by selling directly to your best-fit, highest-value accounts. No wasted time working to market and sell to unqualified leads who aren’t the right fit for your business. Meaning, you could move straight into the phases of engaging and delighting your target accounts.
The Ultimate Guide to Account-Based Marketing (ABM) Read More »
MarTech Minute: Folloze’s new ABM solution, Lifesize takes over CCaaS platform – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source
MarTech Minute: Folloze’s new ABM solution, Lifesize takes over CCaaS platform Read More »
Most physician outreach now takes place digitally or indirectly. This shift in engagement has made it crucial for sales and marketing teams in healthcare and life sciences (HLS) to be aligned with a unified strategy. That’s what we discovered at League. Founded in 2014, League is on a mission to consumerize health and benefits for
How to Develop An ABM Strategy for Healthcare and Life Sciences Read More »
When you give customers a great experience, chances are they’ll keep coming back for more. Today’s top CMOs know customer experience and customer retention are interlinked: they’re crucial ingredients in the recipe for business success. In fact, just a 5% increase in customer retention can increase profits between 25% and 125%. In recent years, account-based
3 Crowd-Pleasing Recipes for Customer Retention with ABM Read More »
It’s been about five years since Account Based Marketing (ABM) has hit the B2B business mainstream. But many folks still don’t know what exactly it is. And how it fits into some of the other acronyms floating around. Like CRM and SFA. So I was able to catch up with Sangram Vajre. He’s cofounder and
Sangram Vajre of Terminus: ABM is B2B, and LinkedIn is Marketing Read More »
Marketers face countless complexities and nuances when it comes to tasks such as attribution reporting, A/B testing and account-based marketing. Whether cobbling together data from different platforms to create a report or spending hours analyzing performance, these challenges can add up to frustrating experiences and under-utilized martech systems. Marketing platform provider HubSpot has added several
At the same time that the concept of customer experience seems to be attracting more and more thought leadership press, the stark reality is that in many B2B companies, three critical revenue-maximization efforts remain demonstrably sub-optimized. For ABM practitioners, closing these performance gaps promises to deliver additional improvements to the bottom line. Part of the
Using contact-level intent monitoring to close 3 critical performance gaps in ABM Read More »
Account-based orchestration platform 6sense announced a partnership with Drift to provide a new integration between 6sense’s Company Graph and Drift’s Intel feature. The connection will provide curated company-level website visitor data to Drift Intel. 6sense will also provide account identification capabilities to the companies’ joint customers. Why we should care The more integrations, the better
You’ve heard it before, and I’ll say it again. Account-based marketing is just good B2B marketing. Of course we want to target the right people at the right companies at the right time with the right message. Sure, we want reach, but more importantly, we need accuracy. Lead-based demand gen isn’t cutting it anymore; marketers
How to Build an ABM Program like Salesforce (No Matter Your Readiness) Read More »
