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Facebook’s Data Breach - What Is It & Where Does That Leave Advertisers?

Facebook’s Data Breach – What Is It & Where Does That Leave Advertisers?

SEO BLOG /

Serina Fignole – May 29, 2018 By now you’ve most likely heard of the Cambridge Analytica data breach from Facebook. For those who haven’t, it was determined that since 2014 the political consulting firm collected personally identifiable information from about 87 million Facebook users, gained through Facebook’s “This Is Your Digital Life” app. The data was […]

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Matt Southern

Snapchat Lets Advertisers Run Video Ads Up to 3 Minutes in Length

SEO BLOG /

Snapchat is rolling out new options for advertisers, allowing them to run ads as long as three minutes. The new ad units, called extended play commercials, can still be skipped after six seconds like other Snapchat ads. Extended play commercials will be displayed as mid-roll ads, similar to shorter Snapchat commercials. The extended play format

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Matt Southern

Google Makes YouTube Masthead Ads on TVs Available to All Advertisers

SEO BLOG /

YouTube Masthead ads on TV screens are now widely available for all advertisers to buy on a CPM basis. This announcement comes following successful test campaigns in select markets. In September, YouTube ran an open beta for advertisers to take over the YouTube Masthead on TVs. FOX was among the companies testing the YouTube Masthead

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Why Facebook is Expanding Its Brand Safety Controls for Advertisers

SEO BLOG /

November 22nd, 2019 Marketing Erica Perry According to recent figures, 80 percent of people in the U.S. now claim they would reduce or stop buying a product if advertised next to extreme or dangerous content online. In response to this trend and recent criticism for its political ad policies, Facebook is prioritizing transparency and brand

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Facebook Lets Advertisers Control Where Ads Appear : Social Media Examiner

Facebook Lets Advertisers Control Where Ads Appear : Social Media Examiner

SEO BLOG /

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media

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Facebook rolls out new brand safety tools for publishers, creators and advertisers

SEO BLOG /

Following waves of criticism for its political ad policies, Facebook has launched a new set of tools designed to bring transparency and brand safety to the forefront. These include: Streamlining access to controls. Now, in Business Manager and Ads Manager, advertisers will be able to create blocklists, obtain delivery reports, and set inventory filters at the

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Snapchat’s new ad format lets advertisers extend 6-second non-skippable ads

SEO BLOG /

Snap Inc., the parent company of Snapchat, has announced the launch of a new video ad format: Extended Play Commercials. The new, mid-roll ad type maintains the 6-second non-skippable format – but offers advertisers the ability to extend the runtime beyond the 6-second mark for up to three minutes. Similar to YouTube TrueView ads, with

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How Advertisers Are Using PPC To Improve Business Online

How Advertisers Are Using PPC To Improve Business Online

SEO BLOG /

There are many engagement models that one can choose to grow their business online. Search engine optimization, content and social media marketing are widely deployed practices in this digital age. The objective of every other marketing strategy is to work on relevant insights and audience that is identifiable for the desired products/services. Some free marketing

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