“Posting regular content right now is irrelevant to me,” she said in an interview. “I’m trying my absolute best to educate myself the best I can.” Social media influencers — who promote products or sell their own online to followers — have never been more visible than they have in the last three months as […]
Vox Media has launched Concert Local, an advertising solution designed to help brands scale regional messaging by connecting them with publishers and smaller media brands at the local level. A new addition to Vox’s ad suite. Concert Local is an extension of Concert, Vox Media’s programmatic ad platform that launched in 2016. Advertisers using Concert
Vox Media’s new ad network connects advertisers to local media audiences Read More »
Facebook quietly updated its terms of service for its Advanced Mobile App Measurement program in January, barring mobile app advertisers from using device-level data for any purpose other than measuring campaign performance on an “aggregate and anonymous basis.” The change took effect on January 22. With the change, Facebook mobile app advertisers can no longer
Facebook blocks mobile app advertisers from using device-level data Read More »
SAN JOSE – Eighty-one percent of current Amazon advertisers plan to increase their ad spend on the platform in the coming year, according to a Marketing Land survey of digital advertisers released Wednesday. Of those planning to increase their Amazon ad budgets, 41% said they plan to spend as much as 25% more than the
Vast majority of Amazon advertisers plan to spend more on ads again this year Read More »
For a very long time, major magazines and TV networks were very strict about the ads that they would run. The format, content and impact of an ad had to be approved before it showed up on network TV or The New Yorker. There weren’t many good places to run ads, so the media companies
Quora on Wednesday announced two new features in its ad platform designed to help advertisers measure and attribute conversions: Advanced Match and Conversions Windows. Advanced match. This new tool allows advertisers to modify the Quora Pixel code to match secure, hashed emails with more website conversions from Quora Ads. The major benefit is that advertisers will
February 3rd, 2020 Marketing Erica Perry Two years ago Facebook hinted at giving users an option to remove the browsing history utilized it us to deliver targeted ads at its annual F8 developer conference following the Cambridge Analytica Scandal. Fast forward to today, and after several unexpected delays, the platform is pulling the trigger officially.
What the New ‘Off-Facebook’ Activity Tool Really Means for Advertisers and Users Read More »
If you wanted to see a Google ad exec’s eyes light up last spring, you just had to bring up the Discover feed, the personalized news feed perched right on the Google mobile home page. The company announced ads were coming to this whole new surface that reaches some 800,000 monthly mobile users. It’s still
The following is a guest contributed post from Gareth Noonan, General Manager, Americas at Smaato. When it comes to major sporting events like the Super Bowl and World Cup, inventory in sports apps is a hot commodity — and rightfully so. These apps represent an excellent way to reach engaged sports fans at contextually relevant
The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games Read More »
We ran a test recently on some ads that were airing in the UK during the World Cup, all from the same product category (consumer electronics). Some of the advertisers were official World Cup sponsors; others had an alternative football sponsorship association – and we evaluated them using a new pre-test methodology that was co-created with
Why are big advertisers still getting this wrong? Read More »
