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The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games

The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games

The following is a guest contributed post from Gareth Noonan, General Manager, Americas at Smaato. When it comes to major sporting events like the Super Bowl and World Cup, inventory in sports apps is a hot commodity — and rightfully so. These apps represent an excellent way to reach engaged sports fans at contextually relevant …

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Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend

Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend

Holiday PPC budgets continue to rise. Advertisers spent 32% more on Google Shopping ads and 50% more on Amazon Sponsored Products Ads between Thanksgiving and Cyber Monday this year than last, according to an analysis of Tinuiti retail clients that the agency released Monday.  Google spend, clicks up. Not surprising, Shopping spend increased at a …

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Facebook’s Data Breach - What Is It & Where Does That Leave Advertisers?

Facebook’s Data Breach – What Is It & Where Does That Leave Advertisers?

Serina Fignole – May 29, 2018 By now you’ve most likely heard of the Cambridge Analytica data breach from Facebook. For those who haven’t, it was determined that since 2014 the political consulting firm collected personally identifiable information from about 87 million Facebook users, gained through Facebook’s “This Is Your Digital Life” app. The data was …

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Matt Southern

Snapchat Lets Advertisers Run Video Ads Up to 3 Minutes in Length

Snapchat is rolling out new options for advertisers, allowing them to run ads as long as three minutes. The new ad units, called extended play commercials, can still be skipped after six seconds like other Snapchat ads. Extended play commercials will be displayed as mid-roll ads, similar to shorter Snapchat commercials. The extended play format …

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