Hear from CIOs, CTOs, and other C-level and senior execs on data and AI strategies at the Future of Work Summit this January 12, 2022. Learn more Today, every company is in the process of becoming a data company. Decision-makers leverage data not just to see how their organization performed in the past few months, […]
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Everyone wants to be data-driven, but when it comes down to it, email marketers are often left with only clicks and opens to make important decisions that impact the entire business. Yikes. In December, Magan Le, content marketing manager at Litmus and recovering email marketer, was in the weeds learning what worked for our own
How Litmus uses Email Analytics [webinar recording and Q&A] – Litmus Read More »
Success on social media can often feel like a secret science. Something that only the few can achieve. But creating a successful social media strategy is a skill that can be learned. Mastered, even. And you don’t need a flashy brand or a big budget. What you need is a deep understanding of what your
More Data, Better Results: Introducing LinkedIn Analytics and More Read More »
Social media is abuzz with TikTok’s explosive growth. And that’s why understanding TikTok analytics so important. Track the right metrics, and you’ll be able to tell hype from reality. If your brand is new to TikTok, analytics can take some of the guesswork out of content strategy. Insights available to TikTok pro accounts can inform
The Complete Guide to TikTok Analytics: How to Measure Your Success Read More »
“You are going to be a gambler?” That’s my grandmother Baba Anya speaking. My last living grandparent. I’ve come to Boston for a family visit, nearly bouncing with excitement at my new project, and she is not impressed. To call her lukewarm would be the understatement of the hour. She has a way of setting
Hackers are abusing Google Analytics so that they can more covertly siphon stolen credit card data out of infected ecommerce sites, researchers reported on Monday. Payment card skimming used to refer solely to the practice of infecting point-of-sale machines in brick-and-mortar stores. The malware would extract credit card numbers and other data. Attackers would then
Crooks abuse Google Analytics to conceal theft of payment card data Read More »
Acronis has convinced Europe’s most prestigious football clubs to trust it with their data—now, it plans to use that information to help them win more games. Founded by Serguei Beloussov, a Russian-born Singaporean serial entrepreneur with a taste for bow ties, Acronis provides data storage, backup, and cyber-protection services to businesses in over 150 countries.
European Football Clubs Are Turning to AI for an Assist Read More »
Boost in voice calls poses opportunities for marketers using call analytics platforms Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
Boost in voice calls poses opportunities for marketers using call analytics platforms Read More »
Stories disappear after 24 hours. But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. For brands, the potential impact of Instagram Stories is proven. One third of the most viewed Stories are from businesses. More importantly, 39% of people say Instagram Stories have led them to become more
Instagram Stories Analytics: How to Measure the Metrics that Matter Read More »
70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy.
10 Content Marketing Analytics Tools That Finally Do What You Need Read More »
