Ecommerce is important, so put providers to the test. April 23, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Ecommerce is becoming a vital component of the cannabis customer journey. Letting people shop for cannabis like they shop for everything else just makes good business sense. Customers (or patients, depending on […]
Brands are investing more in a data-driven approach, because the results speak for themselves. Strategies infused with insight drive the bottom line. Getting hold of the right data doesn’t have to be challenging. But analytics and behavioral data alone won’t cut it. Survey data – insight given directly from consumers – is what fills in
The occurrence of rich answers has surged compared to last year, according to a study of 1.4 million Google mobile search queries conducted by Perficient Digital. Dramatic growth in carousels, especially image carousels, was the primary driver behind the increase in rich answers. More rich answers than ever. Overall, rich answers in Google mobile search
Rich answers in Google mobile search more than doubled since 2018, study finds Read More »
A publisher asked Google’s John Mueller if there were any benefits to using structured data other than rich results and featured snippets, because maybe Google will use it in other ways. Google’s John Mueller reiterated the benefits of rich results and featured snippets. Then he began answering how Google uses structured data for ranking related
John Mueller Answers About Structured Data and Rankings Read More »
Perficient Digital released the latest version of its now annual Digital Personal Assistants accuracy study. It compared responses to roughly 5,000 queries on seven devices including Amazon’s Alexa (Echo and Echo Show), Microsoft’s Cortana, Google Assistant (Home, smartphones), and Siri. More answers, less accuracy. At the highest level, Google Assistant performed the best, but Cortana
In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned. Source link
3 Answers to Common Questions About Public Speaking for Creative Pros Read More »
There’s data, and then there’s big data. So, what’s the difference? Big data defined A clear big data definition can be difficult to pin down because big data can cover a multitude of use cases. But in general the term refers to sets of data that are so large in volume and so complex that
What is big data analytics? Fast answers from diverse data sets Read More »
In this special podcast, Ilise Benun asks Jamie Saunders, Senior Marketing Communications Manager at Neenah Paper and Packaging, all the questions you wish you could ask your ideal client about promoting your work, including, “Is it BS when you say, “stay in touch” or “send me something?” (This conversation is excerpted from the “3 Steps
#314: Answers to Your Burning Questions for the “Ideal Client” Read More »
Chart of the Week: 34% of customers are frustrated at not being able to find answers to simple questions. Could updated customer service channels help? As it becomes easier to find information and make purchases, customers are becoming increasingly impatient. Brands need to ensure they are reducing this frustration by offering the highest possible level
Customers growing more frustrated at inability to get answers from brands Read More »
Long gone are the days when brands could simply rest on their laurels, blast out marketing messages, and wait for the customer orders to come pouring in. That’s just not how business works anymore, nor should it. For any business to succeed in the modern economy, you have to recognize and embrace the incredible power
3 Ways That Site Answers, Feedback and Customer Service Are Winning Over New Customers Read More »
