Artificial intelligence (AI) is a super hot topic right now in marketing. According to a Teradata study, 80% of enterprises report that their organization already has some form of AI in production. The study also revealed that one of the top planned areas for AI investment for brands was customer experience. From providing a seamless …
Amid all the changes in digital marketing over the past decade, social media has not only endured, but evolved each year to keep its place as one of the most powerful channels in modern marketing. But for all its promise, social media is far from easy. Constant updates, fierce competition, and rapid shifts in markets, …
7 Social Media Marketing Trends You Can’t Ignore in 2020 Read More »
Around 2.05 billion people made online purchases in 2019. That means 21.55% of the global population shops on the Internet – a number that will hit 2.14 billion in 2021. That’s a massive pool of prospective customers! But more online shoppers means more e-commerce platforms, which has created a competitive and fierce marketplace. To stand out …
UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top …
42 Digital Marketing Trends You Can’t Ignore in 2020 Read More »
Conversational commerce can introduce personalization across the buyer journey, leading to better results Only 22% of customers are happy with the level of personalization in digital retail. However, conversational commerce could offer true 1:1 personalization at every stage of the customer journey, and at scale. Picture this. You walk into your favourite brick-and-mortar store to …
Chart of the Week: 34% of customers are frustrated at not being able to find answers to simple questions. Could updated customer service channels help? As it becomes easier to find information and make purchases, customers are becoming increasingly impatient. Brands need to ensure they are reducing this frustration by offering the highest possible level …
Customers growing more frustrated at inability to get answers from brands Read More »
Image credit: Warner Bros. Entertainment Inc. Thirty-five years ago, times were much simpler – the first IBM PC had recently hit the market, smartphones didn’t exist and we were all rooting for Joel Goodson to be accepted into Princeton despite his questionable behavior. Now, with the emergence of Artificial intelligence (AI) in every facet of …
When to Play It Safe and When It’s Risky Business Read More »
In July, Uber released a new open source AI library called the Plato research dialogue system. A couple of months ago, Cisco open-sourced its MindMeld conversational AI platform, after acquiring the company of the same name in 2017 for $125 million. Why are so many new libraries being announced? There seems to be a trend …
NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social …
22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond Read More »
It took a while, but the future is here. Until very recently, machines, robots and other non-human entities capable of thinking and acting on their own have been relegated to science fiction for more than a century. The field of Artificial Intelligence research came to fruition at Dartmouth College in 1956. From then until 1974, …
Chat increases conversions, not just dialog, which is why you need to understand how best to use chatbots Live chat isn’t just for customer support anymore; it’s a proven engagement and revenue booster. Kayako.com shares some compelling statistics that show just how powerful live chat can be when it comes to engagement and conversion. Analytics …
NLP, or natural language processing, is an area of computing that aims to help computers make sense of human (or “natural”) language. It’s on the rise, incredibly powerful and is about to have a life-changing impact on marketing. Even though language is second nature for the vast majority of humans, it’s very difficult for computers …
The Effects of Natural Language Processing (NLP) on Digital Marketing Read More »
