Mapping the most effective AI technologies for marketing across the customer lifecycle AI technology is a hot topic in marketing at the moment, but AI is a broad term covering…
chatbots
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Email has worked for several decades. People send emails daily, making it a great channel to reach customers. And it still works well. The only problem is that it’s working…
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Customers are the lifeblood of your business, so it makes sense that they should also be the motivating factor behind any major business decisions. Adding a new customer communication channel…
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Chart of the week: 37% of consumers who use social media to complain or question brands expect to get a response in under 30 minutes Delivering great customer service is…
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An opted-in, highly engaged audience that enjoys real-time service from preferred brands will set the foundation for the ROI that businesses need to see There’s no denying that chatbots drew…
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Personal Chatbots Are Going To Put The Social Back In Social Media One of the hottest digital marketing trends over the past 18 months has been the rise of chatbots….