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6 Ways to Improve Customer Loyalty with AI

Artificial intelligence (AI) is a super hot topic right now in marketing. According to a Teradata study, 80% of enterprises report that their organization already has some form of AI in production. The study also revealed that one of the top planned areas for AI investment for brands was customer experience. From providing a seamless …

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7 Social Media Marketing Trends You Can’t Ignore in 2020

Amid all the changes in digital marketing over the past decade, social media has not only endured, but evolved each year to keep its place as one of the most powerful channels in modern marketing. But for all its promise, social media is far from easy. Constant updates, fierce competition, and rapid shifts in markets, …

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5 E-commerce Trends You Can’t Ignore in 2020

Around 2.05 billion people made online purchases in 2019. That means 21.55% of the global population shops on the Internet – a number that will hit 2.14 billion in 2021. That’s a massive pool of prospective customers! But more online shoppers means more e-commerce platforms, which has created a competitive and fierce marketplace. To stand out …

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42 Digital Marketing Trends You Can’t Ignore in 2020

UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top …

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The future of marketing is conversational

Conversational commerce can introduce personalization across the buyer journey, leading to better results Only 22% of customers are happy with the level of personalization in digital retail. However, conversational commerce could offer true 1:1 personalization at every stage of the customer journey, and at scale. Picture this. You walk into your favourite brick-and-mortar store to …

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Customers growing more frustrated at inability to get answers from brands

Chart of the Week: 34% of customers are frustrated at not being able to find answers to simple questions. Could updated customer service channels help? As it becomes easier to find information and make purchases, customers are becoming increasingly impatient. Brands need to ensure they are reducing this frustration by offering the highest possible level …

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