Assistants

Marketing Day: Spotify branded sponsorships, martech salary survey, digital assistants at CES

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: […]

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Tips for optimizing content for voice search, virtual assistants

Just about everyone has had the experience of searching by voice, using Alexa, Google Assistant, Cortana or Siri. And with pundits predicting that anywhere between 20 and 50 percent of all searches will be voice-initiated by 2020, it’s important for SEOs to start thinking about best practices and techniques for optimizing content for voice search

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Marketing Day: Microsoft and Amazon assistants, Quora advertising updates, fake social accounts & more

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search

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Ask the SMXpert – Optimizing for voice search & virtual assistants

The Ask an SMXpert series continues the questions and answer (Q&A) segment held during sessions at SMX Advanced 2018 in Seattle. Today’s Q&A is from the Optimizing for Voice Search & Virtual Assistants session with Upasna Gautam from Ziff Davis. Question: How much of an impact will homonyms, accents, and stressed words have in voice search? Upasna: The

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10 AI Assistants That Will Free You From “Work About Work”

ProStockStudio / Shutterstock Recruit these AI assistants to help you escape from pointless work. Future you will thank you. For many of us, an unfortunate amount of our time is spent on a thousand little tasks that support the truly meaningful work we do, but those thousand menial tasks aren’t meaningful themselves. Hours wasted sending

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The Rise of Voice – What the increase in voice assistants and AI means for business

AI-enabled voice recognition is becoming a normal part of how we interact with technology. What humans say is becoming valuable data that businesses can use to sell products and create personalized consumer experiences. It’s critical to think broadly about how voice will impact the entire customer experience, from discovery through to purchase. In this report

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