Baer Facts

Launched New Podcast About Professional Speakers and Storytelling

In addition to running Convince & Convert, I am a professional speaker and give many presentations each year on marketing and customer experience. I’m even in the professional speaking Hall of Fame (alas, no bronze bust included). As a speaker, I have discovered that one of the elements that differentiate a good on-stage performance from …

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How to Create a B2B Word-of-Mouth Marketing Strategy in 6 Steps

Word of mouth influences more than 90% of B2B purchases. Yet, almost every B2B company takes it for granted. They just assume that customers will talk about the business. But that’s not how people really behave, is it? Word of mouth influences more than 90% of #B2B purchases. Click To Tweet We discuss things that …

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10 Mind-Blowing Statistics on the Effects of Videos and Pictures on Your Employees [infographic]

This is when we decided to make the shift from text-based communication to visual communication. We’re a virtual company here at Convince & Convert. A few years ago, we were drowning in text-based communication, with a seemingly endless barrage of text-based emails flying back and forth. When we were at our annual planning retreat in …

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The 4 Worst Things About Holiday Marketing

Do you become a different marketer during the holiday season? Until holiday season begins, you spend countless hours researching your audiences, building buyer personas, and executing strategies that put the customer’s experience first. All of your work is rooted in best practice and conducted with an innovative spirit. I mean, let’s be honest, you’re really …

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Are Amazon and Lyft Making Online Reviews Too Important?

I’m really not sure what I think about this, so I’d love to discuss with you on Linkedin or Twitter. As I write this, it’s Thanksgiving Week in the United States, which means millions of people will spend billions of dollars on Black Friday and Cyber Monday, and will temporarily say things like “doorbusters” without a trace of …

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Are You Overlooking These 5 Facts Impacting Your Marketing Team’s Productivity?

If I were a betting man, I’d bet you’ve recently read a headline that promises to make you more productive in no time at all. Maybe, just maybe, if you try 31 things that successful people are doing, you’ll be 10x more successful. In 2017, there were 8 proven ways to increase productivity. This year …

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A Great Viral Marketing Case Study and Why it is not a Word of Mouth Strategy

Attention must be earned, and doing so is harder than ever, when every business is competing for eyes and ears against Princes and Duchesses, Kardashians and Trumps. Not to mention your actual competitors. In our yearning for attention, we often decide that the best approach will be to “go viral” and doing something so uncharacteristic …

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Why Social Media and Word of Mouth Are Not the Same Thing

Social media itself isn’t word of mouth — it’s one way that word of mouth spreads. #wordofmouth Click To Tweet In our social media-dominated world, most people have the impression that word of mouth has transitioned from in-person conversations to retweets and direct messages. They believe that social media IS word of mouth. Not true. …

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How Does Comcast Tell 29 Million People About Customer Experience Transformation?

The team at Convince & Convert and I have been working with Comcast for nearly two years, helping them understand the landscape of customer experience influencers, and how that community thinks about CX transformation and storytelling. Last week, as part of that work, I was joined at the Comcast headquarters in Philly by a cavalcade …

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