Artificial Intelligence

6 Ways to Improve Customer Loyalty with AI

Artificial intelligence (AI) is a super hot topic right now in marketing. According to a Teradata study, 80% of enterprises report that their organization already has some form of AI in production. The study also revealed that one of the top planned areas for AI investment for brands was customer experience. From providing a seamless …

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42 Digital Marketing Trends You Can’t Ignore in 2020

UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top …

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9 Influencer Marketing Trends You Can’t Ignore in 2020

Not so long ago, it was easy to overlook influencer marketing trends, but now that influencers are a vital aspect of the modern marketing machine, it would be foolish to turn a blind eye. In the past decade, we’ve gone from zero to having 93% of marketers using influencer marketing. Despite this meteoric growth, influencer marketing …

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5 Facebook Ads Trends You Can’t Ignore in 2020

67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. There was a time when brands could acquire customers organically, but that era is over. Now Facebook is strictly pay-to-play, and advertisers …

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How Voice Search and Conversational AI Are Changing SEO

Siri. Alexa. Cortana. These three virtual assistants have become household names and a regular part of our daily lives. In under ten years, we’ve actually started to become reliant on our voice search assistants, turning to them to do everything from help us find a local ice cream parlor to play our favorite music to …

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How B2B Firms Can Acquire Leads with Programmatic Ads

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. Today, there is no place for broad audience targeting. To acquire high-quality leads, targeting needs to get as precise and specific as possible. For instance, if you’re a content marketing agency that wants …

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12 Ways to Use Machine Learning in Digital Marketing

Analytics. Personalization. Automation. Optimization. These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at …

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Google to bring AI for biodiversity research to TensorFlow Hub

Machine learning algorithms abound in biodiversity research, but sometimes without the proper attribution or oversight. In an effort to raise the academic bar, Google says it’ll release an AI workflow for institutions, developed in collaboration with Global Biodiversity Information Facility (GBIF), iNaturalist, and Visipedia. Researchers at the tech giant say the workflow will support data …

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3 Steps to Create a More Effective Reputation Management Strategy

Nowadays most brands understand the necessity of reputation monitoring. Simply put, this is keeping an eye on any online mention of your brand to evaluate how your customers, potential customers and no-longer-customers see you. In today’s digital world, the minute someone is unhappy with a product or business, they post about it on the Internet – …

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Splunk’s Mission Control sends security operations center into new orbit

The security operations center in many large companies looks much like NASA’s Mission Control Center — lots of consoles displaying reams of data and harried personnel swiveling between screens to analyze threats or manage incident response. Therefore, it’s only fitting that Splunk Inc.’s newly launched enhancement for the Security Operations Suite is called Mission Control. …

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Researchers use AI to detect schools of herring from acoustic data

Tracking the health of underwater species is critical to understanding the effects of climate change on marine ecosystems. Unfortunately, it’s a time-consuming process — biologists conduct studies with echosounders that use sonar to determine water and object depth, and they manually interpret the resulting 2D echograms. These interpretations are often prone to error and require …

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Pax8 helps fix ‘broken’ distribution for the cloud

As technology evolves into cloud solutions, legacy distribution is failing to deliver effectively for cloud solutions and more modern distribution needs. Companies have had bad experiences buying cloud products from traditional distributors because of the brokenness of the systems in place, which were not built for the cloud. So what are the solutions? “The traditional …

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