Artificial Intelligence

How Voice Search and Conversational AI Are Changing SEO

Siri. Alexa. Cortana. These three virtual assistants have become household names and a regular part of our daily lives. In under ten years, we’ve actually started to become reliant on our voice search assistants, turning to them to do everything from help us find a local ice cream parlor to play our favorite music to …

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How B2B Firms Can Acquire Leads with Programmatic Ads

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. Today, there is no place for broad audience targeting. To acquire high-quality leads, targeting needs to get as precise and specific as possible. For instance, if you’re a content marketing agency that wants …

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12 Ways to Use Machine Learning in Digital Marketing

Analytics. Personalization. Automation. Optimization. These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at …

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Google to bring AI for biodiversity research to TensorFlow Hub

Machine learning algorithms abound in biodiversity research, but sometimes without the proper attribution or oversight. In an effort to raise the academic bar, Google says it’ll release an AI workflow for institutions, developed in collaboration with Global Biodiversity Information Facility (GBIF), iNaturalist, and Visipedia. Researchers at the tech giant say the workflow will support data …

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3 Steps to Create a More Effective Reputation Management Strategy

Nowadays most brands understand the necessity of reputation monitoring. Simply put, this is keeping an eye on any online mention of your brand to evaluate how your customers, potential customers and no-longer-customers see you. In today’s digital world, the minute someone is unhappy with a product or business, they post about it on the Internet – …

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Splunk’s Mission Control sends security operations center into new orbit

The security operations center in many large companies looks much like NASA’s Mission Control Center — lots of consoles displaying reams of data and harried personnel swiveling between screens to analyze threats or manage incident response. Therefore, it’s only fitting that Splunk Inc.’s newly launched enhancement for the Security Operations Suite is called Mission Control. …

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