Audi and Skoda have retained incumbent agencies We Are Social and Ogilvy to run their respective social media accounts after a protracted review process. Parent company Volkswagen Group had called a pitch at the beginning of 2019 – before the more widely reported Audi advertising agency review that 37-year incumbent Bartle Bogle Hegarty is defending. […]
Audi and Skoda keep faith with We Are Social and Ogilvy Read More »
The 2018 Audi Q5 uses the now familiar MLB chassis, has standard all-wheel drive and a turbocharged four-cylinder engine. Everything is bigger and at the same time almost everything is better. Although a tad understated on the outside, the Q5 makes up for it with a sumptuous interior, as we would expect. My week tester
In many respects, the automotive industry is quite a traditional one, particularly when it comes to its digital presence and how its products – cars – are presented digitally. But with fewer and fewer consumers visiting car dealerships in person, instead opting to interact with automotive companies online, brands are beginning to realise that a
How Audi UK reinvented itself as a premium digital brand – Econsultancy Read More »
The all-new Audi SQ5 is big on performance and luxury. It isn’t too often that I get a performance vehicle, but when one arrives, I rub my hands in delicious anticipation of the drive ahead. Most of my performance test models are coupes and sports cars, such as the Ford Mustang and Jaguar F-Type, or
You may still be thinking of billboards as big, static signs. If so, time to reboot that vision, because they are becoming giant screens that respond to their environment. The latest case in point: a campaign in the UK for Audi. Developed by creative agency BBH and digital-out-of-home production shop Grand Visual, the campaign began
Audi campaign on UK digital billboards tracks traffic and weather Read More »
