Augmented

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Why Marketers Should Start Thinking About Virtual and Augmented Reality Now

For many, virtual reality still feels like an out-of-reach experience. Only 8% of the US population has tried immersive VR. Throw in concerns about how your body would react to prolonged use, the considerable expense involved in both creating and viewing VR content, and the lack of tangible metrics, and it’s easy to see why […]

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AR Auto

Augmented Reality is Energizing Smart Manufacturing

The physical and digital worlds are accelerating fast, now colliding head-on. In manufacturing, this collision and resulting fusion represent the frontier of innovation and reinvention. Exemplifying this physical-digital collision is the use of “Augmented Reality” to design, manufacture, and service products. This blog discusses several exciting use cases for this technology in smart manufacturing. AR

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