The vast potential to create, interact and educate with augmented reality (AR) is quickly gaining popularity. In the past, AR gained media attention for simply existing, but recently, companies have been applying the strategy to their marketing campaigns and reaping the rewards. As we move further into the digital world, the benefits of implementing AR […]
The take-over of augmented and the future possibilities Read More »
This summer could be either a boom or bust for augmented reality (AR) games and brick-and-mortar businesses. Four major AR games are coming that could create more location-based marketing opportunities the way Pokémon GO did in 2016: Ghostbusters World; Harry Potter: Wizards Unite; Jurassic World Alive and The Walking Dead: Our World. All those games
Augmented reality games: Will this summer’s releases be booms or busts? Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
People use augmented reality (AR) everyday and many don’t even realize it. Where it’s an instagram filter, mobile games, and retail app that let you see how furniture or clothing will look before you buy, AR is becoming part of daily lives – and it’s big business. The oldest and largest industry embracing AR and
The Future of Augmented Reality Across Sectors [Infographic] Read More »
Snapchat has just introduced a shoppable augmented reality feature designed specifically for its Lens. The new shopping AR is geared towards companies who want a novel way to further advertise their products. The company rolled out Lenses in 2015. The machine learning-based feature enabled users to add different effects to their images. This feature was
Advertisers Can Now Sell Products With Snapchats Augmented Reality Feature in Lenses Read More »
Okay, so perhaps only one of these use cases will blow your mind, but it’s worth risking being labeled as click-bait to get this in your hands. Read on for the coolest things you can do with website popups. Ever. Including augmented reality. Yup. Example #1: The Augmented Reality Customer Postcard Alright, people. Prepare to
Augmented reality is a live view of a real-world environment enhanced by a computer-generated image. Pokémon Go is an example. Augmented reality has recently experienced a flurry of new apps, due primarily to Apple’s release of the ARKit augmented reality framework for iOS. Apps can now detect the position, topology, and expression of the user’s
The tools, platforms and methods you use to grow your business are constantly changing. So you need to keep up with all the latest updates and trends. Members of the online small business community have some great insights about these changing tools and trends, ranging from social media algorithms to augmented reality. Read on for
Learn About Social Media Algorithms, Augmented Reality and More Changing Business Trends Read More »
Every so often, new and shiny marketing objects come along and become the subject of a great deal of hype about how they will change the world. The phenomenon is so typical, that Gartner developed a methodology to represent where each new promising technology is in the “hype cycle.” Of course, some new technologies don’t
How Augmented and Virtual Reality Will Change Marketing Read More »
Ever wish you could jump inside a video game? That’s becoming a more realistic possibility thanks to new technology like augmented reality. Augmented Reality Example That possibility was demonstrated very clearly in a video that went viral this summer showing an augmented reality version of a Super Mario game. Abhishek Singh is the creator of
3D Super Mario Bros Video Suggests Use of Augmented Reality in Business Read More »
