Bid

Yelp adds new personalization features in bid to regain local momentum from Google

SEO BLOG /

Yelp is betting big on personalization. Soon, new screens will allow users to select preferences and favorites that will be used by the company to offer better recommendations and personalized search results. Pet owners, vegans and parents. In the latest version of the Yelp app users will be prompted to indicate dietary (e.g., gluten free, […]

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Google Ads portfolio bid strategy changes: Removing eCPC, average daily budget replacing target spend

SEO BLOG /

In an effort to help simplify settings, Google said, it is making changes to two portfolio bid strategies. Portfolio bid strategies can be applied across multiple campaigns in a Google Ads account. Average daily budget for maximize clicks. Starting in July, the target spend setting will no longer be an option when setting up new

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News: Google Sunsets Bid Strategies, Tests New Shopping Ad Placements

SEO BLOG /

It’s time for another edition of my favorite feature on this here blog: the online advertising news round-up! We’ve got Google sunsetting automated bidding strategies, Instagram thriving as an ecommerce platform, Walmart generating hype around its ad offering, and more. Google to sunset two automated bidding strategies Beginning in a couple weeks, you’ll no longer

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Google Ads script: How to automatically apply bid modifiers

SEO BLOG /

This script which will save HOURS of your time. That’s not hyperbole, I promise. Remember the in-market audiences bid modifier script I released last year? This expanded version of the script automatically applies modifiers for device, location, in-market and remarketing audiences based on performance. You can set campaign filters, decide which types of modifiers you

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Amazon Sponsored Products ads now support dynamic bidding, bid adjustments

SEO BLOG /

Amazon has added more bid management features for Sponsored Products ads in its advertising interface. The updates take a page from the Google Ads interface, so paid search marketers will be familiar with both the automated bidding option and the page placement report Amazon has rolled out. Sponsored Products ads are targeted by keyword and can

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Amazon Makes a Serious Bid for Regional Sports Networks

Amazon, disney networks, eCommNews, ENTBusinessNews, EnterpriseeCommerce, EnterpriseWebPro, regional sports networks, sports broadcasting /

Despite Jeff Bezos recent admission that Amazon will eventually fail, the company plans to stave off its demise by investing in as many markets as possible. Aside from being the world’s largest eCommerce enterprise, Amazon also has its tentacles in sectors like on-demand cloud computing, pharmaceuticals, and even more recently, banking. Now it wants to

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