Boomer

5 Leadership Traits Every Boomer Entrepreneur Should Possess

Earlier this year, FreshBooks released its second annual Self-Employment Report, which stated, “Dramatic workforce shifts in American history could happen in as little as two years—with potentially 27 million Americans leaving traditional work in favor of self-employment by 2020.” Also, according to the report, 61% of self-employed baby boomers plan to work through retirement by choice, a much …

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43% of Baby Boomer Entrepreneurs Give “Be My Own Boss” as Top Motivation

Nearly half of Baby boomers seeking to start their own business say the main reason is a desire to call their own shots. In a recent Guidant Financial Baby Boomer 2018 Small Business Trends survey, 43% of respondents gave “ready to be my own boss” as their main motivation to open a business. 2018 Baby …

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Baby boomer marketing statistics | Smart Insights

10 statistics and reasons why you should turn your marketing attention to baby boomers Baby boomers are born between 1946 and 1964, there are around 74.9 million baby boomers. That’s an audience of 74.9 million that need to be reached. Because of the buzz built around millennials, it has become easy to market to that generation. …

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Why Even Boomer Brands Must Make the Transition to Digital

November 2nd, 2017 According to my mother, I work in the “mystical world of social media”—something, she says, very few in her generation understand. I remind her that her Boomer friends from high school are incredibly adept at Facebook. In fact, every time I want more likes on a picture of my quadruplet sisters, I …

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