There’s a famous quote, usually attributed to the real-life purveyor of the original freak show, and a fictional character in the rousing musical “The Greatest Showman”, PT Barnum. “I don’t care what the newspapers say about me, as long as they spell my name right.” On Super Bowl Sunday, many in the SEO community had […]
The cost of a Super Bowl spot in 2019 set a new record. In fact, 30-second ads that ran during the game cost about $5.25 million, according to one report. Advertisers may be willing to pay a lot to gain attention during the biggest TV event of the year, but what about ad recall? It seems
Super Bowl Ad Recall Dips For Brands That Excel Online 02/07/2019 Read More »
While Google is again this year showing ads in their results for queries related to Super Bowl ads, Bing has apparently decided not to show any paid results for those types of queries. The Bing decision to not show search ads for queries like “super bowl ads” and “super bowl commercials” is consistent with what
Bing doesn’t show ads for queries around Super Bowl commercials, while Google does Read More »
At no other time of year do viewers look forward to TV commercials with such ardor. Whether those ads actually work as marketing is up for debate, but the cultural spectacle of it cannot be denied. As a nation, the expectation is that we be entertained, amused, delighted by a score or two of celebrities
Olay, a first-time Super Bowl advertiser, took the top spot in Merkle’s sixth annual Digital Bowl Report, which evaluates the marketing efforts of Super Bowl advertisers. The report evaluates how well Super Bowl advertisers supported their advertising campaigns across the main digital channels, from social media to paid search to SEO and other digital media.
First-Time Super Bowl Advertiser Scores Big 02/05/2019 Read More »
Did you hear that sound last night during the Super Bowl? It was the collective SEO community hitting their heads against a proverbial desk. Wix’s foray into the world of Super Bowl advertising this year caught the attention of SEO professionals. If you didn’t see the advertisement, you can watch it here. The ad is
Wix ‘SEO Wiz’ Stars in Big Super Bowl Ad, Fumbles with SEO Community Read More »
Olay Named Winner in Merkle’s Sixth Annual Digital Bowl Report Odessa American COLUMBIA, Md.–(BUSINESS WIRE)–Feb 4, 2019–Merkle ( www.merkleinc.com ) a leading technology-enabled, data-driven performance marketing agency, … Source link
Olay Named Winner in Merkle’s Sixth Annual Digital Bowl Report – Odessa American Read More »
COLUMBIA, Md.–(BUSINESS WIRE)–Feb 4, 2019–Merkle ( www.merkleinc.com ) a leading technology-enabled, data-driven performance marketing agency, today released its sixth annual Digital Bowl Report, evaluating Super Bowl advertisers’ digital marketing efforts. This year, Olay and Avocados from Mexico took first and second place. Merkle’s annual Digital Bowl Report evaluates how well Super Bowl advertisers supported their
Olay Named Winner in Merkle’s Sixth Annual Digital Bowl Report Read More »
Olay Named Winner in Merkle’s Sixth Annual Digital Bowl Report Olean Times Herald COLUMBIA, Md.–(BUSINESS WIRE)–Feb 4, 2019–Merkle ( www.merkleinc.com ) a leading technology-enabled, data-driven performance marketing agency, … Source link
Olay Named Winner in Merkle’s Sixth Annual Digital Bowl Report – Olean Times Herald Read More »
NEW YORK–(BUSINESS WIRE)–Jan 31, 2019–Following are the latest Super Bowl 2019 news releases and story ideas for reporters, bloggers and media outlets. These recaps, curated by Business Wire, provide reporters and bloggers around the globe instant access to the latest news releases, providing relevant and trending content to share with their audiences. Discover more news
