bowl

Getting Your Super Bowl Email Strategy Right

We’re less than a month away from one of the biggest marketing moments of the year (oh, and I guess one of the biggest days in American sports too). The Super Bowl, set for February 3rd this year, is one of those few days in the year where nearly everyone’s attention will be on one

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Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search

This year’s Super Bowl saw over 40 brands pay more than $5 million dollars each for ad time during the big game. There were the usual contenders like Budweiser, Pepsi and Kia; brands like Doritos and M&Ms that returned after taking a Super Bowl break; and debut advertisers like Pringles, Kraft and Intuit making their

Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search Read More »

5 Marketing Strategies We Learned from Super Bowl Ads

Over 112 million people tuned in the 52nd edition of the Super Bowl last weekend, making it tenth-most watched program in U.S. television history.(CNN) Move over, Seinfeld. Not only is it the most anticipated televised event in the US, it is one of the biggest marketing and advertising opportunity for brands. According to Marketing Week:

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Going beyond Super Bowl engagement metrics to find what consumers really think

Viewers no longer just watch the Super Bowl. They interact with the big game much the way they interact with all television — with their fingers flying on social media. And besides their armchair quarterback comments and their cheers and jeers during fumbles, stumbles and interceptions, Super Bowl fans like to talk about the commercials.

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