I’ve never been a huge Super Bowl watcher. I grew up cheering for the Vikings who never make it (this year was particularly painful) so the only reason to watch the Big Game has been the commercials and the halftime show. This year was no different. With brands spending $5 million for 30 seconds and Justin […]
The Biggest Loser of Super Bowl LII (and It Wasn’t Tom Brady) Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Pinterest Lens, video marketing tips & YouTube’s top Super Bowl ads Read More »
While Twitter had their #BrandBowl competition looking at conversations surrounding the ads during the Super Bowl, Facebook too was tracking the numbers, though their focus was slightly different. Facebook has released a report on overall Super Bowl chatter across The Social Network, in which they highlight one major point: “As in 2017, mobile won over desktop
Facebook Reports on Super Bowl Related Conversation and Brand Opportunities Read More »
The Philadelphia Eagles have been crowned world champions and Super Bowl 52 is officially in the books. With commercials this year costing an average of $5M for a 30-second spot, it’s not surprising to see many brands shy away from the price-tag. However, that didn’t keep some of them from still getting in on all
Duracell’s Snarky Super Bowl Tweet Reinforces 3 Major Marketing Lessons Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Super Bowl search ads, Google SEO audit tool & WordPress Read More »
Amazon’s Alexa lost her voice and found herself being replaced by other famous people. Amazon’s Super Bowl ad has celebrities Rebel Wilson, Cardi B, Sir Anthony Hopkins and others fill in for Alexa. Amazon founder and CEO Jeff Bezos was featured in the Super Bowl spot, greeting this news with urgency and concern. “How is
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. We need to make a big splash for Super Bowl! Hey, I’ve got an idea! Let’s tell America that God drives Ram trucks in Heaven!” Yeah, I don’t know about God. He’s a bit of a controversial
The Ad That Stained the Super Bowl. What Dodge Could Have Done Differently Read More »
Peyton Manning vacations at Universal Orlando Resort in NFL Super Bowl commercial. “Fear is not an option,” Peyton says as a rollercoaster plunges. In the ad, Manning tries to conjure up a spell at the Wizarding World of Harry Potter attraction. He also has encounters with other Universal staples such as the Hollywood Rip Ride
Turkish Airlines is once again sponsoring the NFL Super Bowl. This year it is between New England Patriots and Philadelphia Eagles. Turkish Airlines is kicking off a new campaign starring Dr. Oz during the Super Bowl. The airline previously released a 10-second teaser for its commercial. Of course, some fans were left surprised to see
Turkish Airlines Sponsoring NFL Super Bowl Between Eagles, Patriots Leave Fans Befuddled Read More »
Ever been in an argument, and somebody starts using your own words against you? It’s rough. Suddenly you’re on the defensive, protesting: “That’s not what I meant!” But then the other side just says, “It’s what you said! It’s what you said!” And then, pretty much, you lose. That’s basically what’s going on right now with
