Brand

Here’s How to Use Twitter To Bolster Your Personal Brand

Here’s How to Use Twitter To Bolster Your Personal Brand

Here’s How to Use Twitter To Bolster Your Personal Brand With approximately 330 million active monthly users, Twitter remains one of the most effective tools for engaging with people, growing businesses, and building personal brands.  Indeed, savvy Twitter users are adept at crafting a captivating profile and timely tweets to build brand awareness. It’s not […]

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Mental Health and Market Research: Creating More Empathetic Brand Experiences

Mental Health and Market Research: Creating More Empathetic Brand Experiences

Monday 20 April 2020, 9:00 am Emotional distress is certainly nothing new. The World Health Organization reported in January that over 264 million people worldwide suffer from depression – and that was before the COVID-19 pandemic forced people into seclusion and released a new and prolonged onslaught of anxiety-provoking news. Now, as citizens grapple with

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Don’t block the news: Tips to balance brand safety and corporate responsibility

Don’t block the news: Tips to balance brand safety and corporate responsibility – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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Selling Naked – A Revolutionary Approach to Launching Your Brand Online

Content Freshness Usefulness This book will show you the ins and outs of starting a direct to consumer business. Ideal for B2C startups and product-based businesses. Selling Naked Have you noticed how many products are out there that used to require a personal visit that now comes straight to your door — sometimes monthly? Let’s see:

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How to Give Influencers Creative Freedom AND Protect Your Brand

Here’s How to Give Influencers Creative Freedom AND Protect Your Brand

Using influencer marketing is one of the best ways to directly connect with relevant audiences through a medium that those audiences trust. And as many brands are now discovering, the best way to maximize these influencer campaigns is by doing the legwork and taking the time to collaborate with their influencers, working with them to

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How Gen Z Influencers Can Help You Build a Transparent Brand

Instagram influencers are taking social media by storm, and it seems like marketers and the public can’t get enough of them. In marketing circles, the din surrounding social media influencers is growing louder by the minute. More and more, marketing professionals are talking about industry topics such as branded content ads, sponsorships and paid partnerships

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Brand Relevance: How to Identify Untapped Opportunity

Brand Relevance: How to Identify Untapped Opportunity

Is your brand relevant to the various audiences—customers, influencers, the media, others—you want to reach? More specifically, how can you find the untapped opportunities for establishing relevance? How can you identify what they want so you can provide it? In economics, “supply and demand” refers to the relationship between the price at which companies wish

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