The concept of branding is not something that is traditionally thought of as part of the HR team’s remit. Usually, branding is considered the sole responsibility of the marketing department, but you might be surprised by how the HR team can influence and improve branding. This is because the stronger and better a company’s branding, […]
How Your HR Team Can Assist in Building an Extraordinary Brand Read More »
If you’ve never heard of WooCommerce, it’s essential the way small businesses operate in WordPress, the world’s most popular web content management system. With WooCommerce, web entrepreneurs can set up and run an e-commerce store, selling products, accepting payments and safeguarding privacy for both buyers and sellers. As the engine behind 35 percent of all
With phishing, spoofing, and fraudulent emails on the rise, recipients are increasingly suspicious of messages in their inbox. They have good reason to be. 60% of Americans claim they or a family member have been scam victims. That’s enough to make just about anyone paranoid. To add another layer of email protection (and to build
What Is BIMI? (Brand Indicators for Message Identification) Read More »
Wednesday 1 April 2020, 7:00 am Marketers have moved from grief to action over the last week as they grapple with the rapidly evolving COVID-19 crisis. Only a week ago the disaster facing CMO’s was the sadness of not being able to air a new campaign that may have taken months to create. The care
Don’t Grieve for Your Brand Ads, Use your Brand Purpose Read More »
Celebrities dominate social media. Total understatement, right? Heck, celebrity interactions represent some of the most engaged-with posts on social at large. Couple that with the fact that nearly all of the most-followed Instagram accounts belong to celebrities (minus Nike, National Geographic and Instagram themselves). That said, those millions of followers and interactions don’t happen by
Celebrity Social Media Management: How to Build a Brand Read More »
March 31st, 2020 Marketing Alina Gorbatch Social listening is a tactic that became commonplace among marketers during the past couple of years. As soon as social listening tools started monitoring social media networks and crawling billions of websites in minutes, brands jumped on the opportunity to gather the data on their customers. However, just as
What Is Social Listening and Why Your Brand Should Be Using It Read More »
A brand’s purpose is its reason for being – or so it’s been seen for some time now. For some, it’s merely a buzzword, for others it’s formed the most crucial aspect of their business. Whatever the belief up to now, the coronavirus outbreak is giving brand purpose a whole new meaning. Presenting unprecedented challenges
Brand purpose revisited: how brands should respond to the crisis Read More »
Soapbox: Digital assets should be the primary driver of brand consolidation strategy – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok
Soapbox: Digital assets should be the primary driver of brand consolidation strategy Read More »
The term ‘business as usual’ doesn’t quite cut it these days. Being in the middle of a health and economic crisis makes it rather tough to continue trucking along in life, let alone business. It can be difficult to navigate the uncharted waters in a deeply sensitive conversation, both offline and online. However, we are
How to Navigate Your Brand Voice in a Time of Social Distancing Read More »
March 24th, 2020 Marketing Erica Perry Amidst the changes COVID-19 has introduced, a primary one being the practice of social distancing, brands are more eager than ever to provide a better link between offline and online activity. Consumers with no choice but to shop online are now purely engaging with brands on platforms elevating the
Why Facebook is Bringing Brand Loyalty Programs In-App Read More »
