Believe it or not, creating good content is not easy. It takes a lot of time, effort, research, money, and effective marketing and SEO implementation for the content to do its job. When companies allocate a tremendous amount of resources for a solid piece of content, it only makes sense to use it in different […]
Following our blog on the mental health campaigns that made a difference, and with mental health awareness week underway in the U.S., here are the most important findings from our latest report on mental health and wellbeing, with insights for brands, businesses and everyone in between. 1. Wellbeing around the world. Between 2012 and 2017,
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Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “When people bring someone in to do social media,” Shannon Paul told me in the most recent episode of Marketing Smarts, “they envision having someone on the front lines who everyone else is going to tell what to say and
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Every successful sales rep knows the best recipe for closing the deal has only two ingredients: exceptional products or services and exceptional customer service. The rise of account-based marketing (ABM) reflects this tenet. ABM is a new phrase for a long-standing approach to sales and marketing in which integrated teams prove they care about the
4 Ways to Breathe Life Into Your Boring Facebook Page Every business has a Facebook page, but most do very little with them. If you’re only occasionally updating your Facebook page – or just copying the same strategies as everyone else – you aren’t gleaning much value. It’s time to finally breathe some life into
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