When marketing a product or service to your audience, it all comes down to solving a problem. When your audience is aware that they have a certain problem you’re offering a solution to, there’s built-in demand for your product or service. On the other hand, when you’ve identified a problem that your audience doesn’t know […]
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Find out why this company dropped everything to help moms during COVID-19. By Kristin MacLaughlin April 22, 2020 Life changed quickly for 24/7 MOMS — a media company that creates content to simplify motherhood — when COVID-19 shut down most of the USA. Founder Trisha Novotny knew she needed to change her business strategy. Her
Are you looking for a way to generate recurring revenue online? How about creating a subscription site? A subscription site is where you have products that customers can access by making payments on a regular basis, for example – every month. Many subscription offerings also have yearly options or for a fixed time period such
Instagram influencers are taking social media by storm, and it seems like marketers and the public can’t get enough of them. In marketing circles, the din surrounding social media influencers is growing louder by the minute. More and more, marketing professionals are talking about industry topics such as branded content ads, sponsorships and paid partnerships
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Shortcuts are efficient, and as the name implies, they get you to where you need to go in a shorter amount of time. But not all shortcuts are good. In fact, some shortcuts are just plain lazy and can result in a heap of trouble. Take, for instance, your email marketing. You’ve got some great
COVID-19 stories: Marketers are using this time build community – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
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How to build an agile marketing organization without authority – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
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Want to build an amazing IGTV strategy for your business? Video is huge on Instagram and a ton of brands are now creating long-form video content for IGTV to drive real business results. We sat down with Jon Youshaei, Product Marketing Manager of IGTV at Instagram, to find out exactly what makes for a successful
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Sometimes the best way to win over a customer is to tell them no. Sounds counterintuitive, but bear with me. One of my biggest sales pitches ever was to a large bank in Latin America. There was a huge investment on the line, so it was nerve-wracking when my team kept saying no to a
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Celebrities dominate social media. Total understatement, right? Heck, celebrity interactions represent some of the most engaged-with posts on social at large. Couple that with the fact that nearly all of the most-followed Instagram accounts belong to celebrities (minus Nike, National Geographic and Instagram themselves). That said, those millions of followers and interactions don’t happen by
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