Amazon marketing channel more buoyant than Google and Facebook — new research from ClickZ

The Age of Amazon: Maximizing the B2C Marketing Opportunity has also found that only 15% of marketers agree they are using Amazon Marketing Services (AMS) to its full potential, while only 17% say they have a fully defined AMS strategy. The report is based on a survey of more than 250 North America-based business-to-consumer marketers …

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