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BuzzFeed’s restructure puts focus on commerce & brand partnerships – but at what cost? – Econsultancy

BuzzFeed, Content, digital strategy / Good To SEO

The recent layoffs at BuzzFeed have prompted a great deal of discussion, speculation and alarmed commentary, particularly from those in the journalism industry, about whether one of the most well-known new media companies still has a future. The widespread restructuring has seen a total of 15% of the company’s workforce laid off, with the impact […]

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BuzzFeed’s Expansion, Contraction, and Layoffs

Photo: Drew Angerer/Getty Images Last week, news leaked that BuzzFeed, the site that largely ushered in the era of “viral media,” was planning a significant number of layoffs. The cuts aim to eliminate 15 percent of the company’s operating budget, amounting to roughly 200 layoffs spread across the sites many departments: the news division, the