digital strategy

Four reasons to start mapping your customer journey – Econsultancy

The path to purchase or conversion is no longer linear, with customers often using a variety of devices and channels. For marketers, creating a consistent customer experience in this context is a big challenge. As a result, ‘customer journey mapping’ – which is a visual representation of every interaction a customer has with a business …

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Midwest Digital Marketing Day: Free Day of PPC Training On July 25th

Midwest Digital Marketing Day is an intentional event focused on creating a space for shared learnings and communication with our fellow PPC heroes in the heartland. We know that working in digital marketing in the Midwest means we’re spread out, and it’s harder to find meet-ups and swap ideas. This event is designed for connecting …

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Ham4PPC: A Tribute to Digital Marketing

Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Lin-Manuel Miranda did not write Hamilton in a day, or even a year. In fact, more than a decade after Miranda first picked up the biography by Ron Chernow and years after its Broadway opening, the Hamilton story continues through Hamildrops, …

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Why Every Company Needs To Become A Digital Media Company

Why Every Company Needs To Become A Digital Media Company Take a good look around you – the walls between editorial and advertising have finally crumbled. In the old analog era, it was very easy to differentiate between “content” and “advertising.” But in the digital era, that’s all changed. The lines between “content” and “advertising” …

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Turn Your PPC To-Do List Into a Digital Strategy

Finding the time to work on a strategy with an ever growing task list is a day to day struggle in digital marketing.  This challenge is particularly prevalent in paid search where many of our levers are tactically based.  Following a few simple steps the tactics that manifest on your to-do list can set the …

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Robo-advisor failures show fintech isn’t a panacea – Econsultancy

The success of fintech upstarts has created an imperative for established financial institutions: embrace technology and customer experience innovation or risk losing business. But fintech success isn’t guaranteed and some institutions are learning the hard way that investments in fintech innovation can fail to deliver the gains expected. Case in point: banking and asset management …

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How Swarovski is using influencers & experiences to modernise its brand for millennials – Econsultancy

Swarovski is a company that dates way back to 1895. It is typically seen as a diamond-alternative – a crystal jewellery brand that centres on luxury and tradition. In recent years, Swarovski has taken steps to modernise its image somewhat; shifting its focus to target a younger, more digitally-savvy demographic. One of the main reasons …

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Structured marketing strategies for growth: Interview with Arjen Vissers

“The customer journey is crucial and the foundation for the approach towards (future) clients” Arjen Vissers, Managing Director for Marketing and Communications at Aon Our blog series ahead of the Brand Marketing Summit Europe is now coming to an end, with the third and final interview. In our previous blogs, we spoke to Michal Szaniecki …

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What Other Cities Can Learn From Philadelphia’s Social Media Guidelines

What Other Cities Can Learn From Philadelphia’s Social Media Guidelines In today’s 24/7 digital environment, cities and other municipalities are embracing social media as a way of interacting with their citizens as part of an ongoing dialogue. Moreover, the most progressive of these cities are actively encouraging their employees and city officials to maintain an …

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What makes a challenger brand? (Four key characteristics) – Econsultancy

A challenger brand is typically defined as a company that’s neither the market leader or a particularly niche brand, but one that sets itself apart with a driven mindset. According to The Challenger Project, these brands are “less about business enmity, and more about an often mission-driven desire to progress the category in some way …

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Four characteristics shared by digital disruptors – Econsultancy

From the impact of machine learning to the potential of augmented reality – digital technologies can revolutionise businesses across a broad range of sectors. Indeed, Econsultancy’s ‘Learning from Digital Disruptors’ report suggests that disruption can come from anywhere. This means that alongside digital services that aim to disrupt entire industries (e.g Airbnb or Uber), disruption …

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18 companies with brilliant digital strategies – Econsultancy

Amongst the Econsultancy blog team, we certainly have our favourite companies as far as digital ambition and execution are concerned. There’s a lot to choose from, but here are 18 we think are digital trailblazers. A lot of them are big retail companies and many are born digital but not all of them. Feel free …

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