digital strategy

Four reasons to start mapping your customer journey – Econsultancy

The path to purchase or conversion is no longer linear, with customers often using a variety of devices and channels. For marketers, creating a consistent customer experience in this context is a big challenge. As a result, ‘customer journey mapping’ – which is a visual representation of every interaction a customer has with a business …

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Midwest Digital Marketing Day: Free Day of PPC Training On July 25th

Midwest Digital Marketing Day is an intentional event focused on creating a space for shared learnings and communication with our fellow PPC heroes in the heartland. We know that working in digital marketing in the Midwest means we’re spread out, and it’s harder to find meet-ups and swap ideas. This event is designed for connecting …

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Ham4PPC: A Tribute to Digital Marketing

Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Lin-Manuel Miranda did not write Hamilton in a day, or even a year. In fact, more than a decade after Miranda first picked up the biography by Ron Chernow and years after its Broadway opening, the Hamilton story continues through Hamildrops, …

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Why Every Company Needs To Become A Digital Media Company

Why Every Company Needs To Become A Digital Media Company Take a good look around you – the walls between editorial and advertising have finally crumbled. In the old analog era, it was very easy to differentiate between “content” and “advertising.” But in the digital era, that’s all changed. The lines between “content” and “advertising” …

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Turn Your PPC To-Do List Into a Digital Strategy

Finding the time to work on a strategy with an ever growing task list is a day to day struggle in digital marketing.  This challenge is particularly prevalent in paid search where many of our levers are tactically based.  Following a few simple steps the tactics that manifest on your to-do list can set the …

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Robo-advisor failures show fintech isn’t a panacea – Econsultancy

The success of fintech upstarts has created an imperative for established financial institutions: embrace technology and customer experience innovation or risk losing business. But fintech success isn’t guaranteed and some institutions are learning the hard way that investments in fintech innovation can fail to deliver the gains expected. Case in point: banking and asset management …

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