Monday 20 April 2020, 7:00 am Editor’s Note: This subsection is featured in the GRIT Insights Practice Report. The GRIT Insights Practice Report is your #1 guide to brand success in the insights industry, featuring the GRIT Future List, client perspectives, and emerging methodologies. You’ll learn what’s making strides, what trends are worth following, and where […]
To get into the spirit of 'March Madness', LinkedIn has released its inaugural 'Buzzword Beaters' bracket, pitting the most cringe-inducing buzz terms up against each other. Source link
LinkedIn Launches its 'Marketing Buzzwords Bracket' Ahead of March Madness Read More »
Todays typical online travel consumer is exposed to more than 38,983 micro-moments in a 60-day timeframe and visits an average of 18 websites via multiple devices across eight sessions before making a hotel booking (Google Research). With the explosion of the ‘digital way of life’, the customer journey has become increasingly complex, forcing hoteliers
Hospitality Digital Technology: Challenges, Priorities and Buzzwords Read More »
It’s an exciting time to be in Digital Marketing. New and advanced technologies are shaking up the marketing sphere, and more and more companies are seeing the value of engaging digital marketers to help grow their brands. According to Forbes, “One of the major advantages of digital marketing over traditional marketing is that the analytics
Quiz: Digital marketing students, do you know these buzzwords? Read More »
By Ben M Roberts Marketing buzzwords are everywhere. You can barely get a paragraph or two into an article before you encounter them. In some cases, buzzwords are used brilliantly and accurately to help readers understand a topic; other times they appear to be used to make the author seem more highbrow than the reader.
How Marketing Buzzwords Can Help You Build Brand Authority Read More »
When was the last time you tried to define or explain a commonly used industry phrase or term? For example, how would you define the phrase “pain points?” I might say to you, “What do you see as the pain points with this client?” Maybe you would see “pain points” as issues that may negatively
Update these 3 organizational buzzwords to shift perceptions Read More »
If I remember correctly I lifted “defy expectations” and “drive innovation” off the blurb section on the back of some business advice book. I mean, I guess they’re good things to say/do, but they also read a little hollow or undefined to me. I could defy expectations by wearing a gorilla suit to work. I
In the Business of Buzzwords? – Small Business Trends Read More »
It is time for my annual tribute to college basketball’s March Madness with my own anti-tribute to bad business buzzwords. Each year, I’ve called out the most annoying of the annoying and have even given special attention to things as strange as “the side hustle.” For better or for worse, we now live in a world
This Year’s “Final Four” Super-Sized Bad Business Buzzwords (To Stop Using Now) Read More »
Nearly half of marketers say artificial intelligence is an overhyped idea/term, according to recent research from Resulticks. The report was based on data from a survey conducted in September 2017 among 318 marketers in the United States. Respondents were asked whether they believe five ideas/terms—artificial intelligence, Big Data, omnichannel, real-time marketing, and personalization—are overhyped (i.e.,
The old marketing world is as dead as Steven Seagal’s acting career after he became a shill for Vladimir Putin. So much has changed that we might as well throw away our copies of Philip Kotler’s Principles of Marketing and ignore all of David Ogilvy’s advice. To be successful the industry today, it is crucial
Everything you’ve ever wanted to know about marketing buzzwords (but were afraid to ask) Read More »
