CFOs

Why CFOs Can Become Marketing’s Best Advocate

The finance department and CFOs are getting closer and closer to the marketing department, and for once, it’s not because marketing is asking for more budget. Here’s why your CFO peers are shifting into digital strategy, how they’re interacting with the marketing department and what your organization can do to increase alignment. The Time Value …

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The week in digital transformation: martech alliances, challenges for Chinese retail & CFOs leading the way

Welcome to The Week in Digital Transformation, our regular round-up containing everything you need to know about news, research, analysis and ideas on digital transformation from the past week. This week, we’ve got masses of interesting developments, including not one but two major martech alliances by massive firms that are set to advance digital transformation; …

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