MarTech

Bangkok marketers discuss harnessing martech

Digital marketing has become increasingly complex over the past few years. In addition to email, SEO and paid search, digital marketers now also reach consumers via social media, display programmatic, messaging apps and chatbots. To manage campaigns across all these channels, marketing professionals must now be familiar with a dizzying array of marketing technology. But …

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Your new secret weapon for better and robust analytics

Having data is no longer a problem these days. There are myriad tools that measure countless metrics out there. According to Copyblogger, Google Analytics alone has over 150 default metrics, which can be explored with over 100 dimensions. And that’s excluding advanced functions. If we are being honest, that’s overkill for most people. What on …

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A glossary of martech terminology – Econsultancy

If you’ve ever clapped eyes on the Martech 5000 – that infamous mosaic of marketing technology companies, all jostling for space – you’ll be aware of how dense and confusing the martech landscape has become. But the articles about marketing technology which set out to explain things can be just as difficult to parse, crowded …

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10 collaboration tools marketers should consider using – Econsultancy

A marketer’s job is far from straightforward. Within marketing teams, there can be multiple projects on-the-go at one time, making communication and campaign management an arduous affair. This is why collaboration tools can be a godsend, helping marketers to streamline workflows and enhance teamwork. Here are 10 tools that are worth using and why. Project …

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5 Differentiators to Look For in a Consolidated ESP Marketplace

The year 2018 will be remembered for tremendous consolidation in the martech industry, marked by Adobe’s $4.75 billion purchase of Marketo and Twilio’s $2 billion acquisition of SendGrid. Such consolidation is rarely driven by the needs of customers. Far more often, the catalysts are the financial concerns of the companies themselves, combined with pressure from …

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What is a ‘low code’ platform? And why do marketers need them?

It was back in 2014 when the term ‘low code’ was first used to describe the nascent development platforms which enabled the rapid build of applications and websites by reducing the need for hand coding. Fast forward to 2018 and the low code market has expanded massively with a wide range of services providing differing …

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Cloud-based CRM systems – What are the benefits?

A customer relationship management (CRM) system is a piece of marketing technology used to manage, analyse and quickly respond to interactions with current or future clients or customers. With a good-quality CRM system in place, you can easily keep all the information about every party that your business is interacting with up-to-date and accessible by …

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The week in digital transformation: martech alliances, challenges for Chinese retail & CFOs leading the way

Welcome to The Week in Digital Transformation, our regular round-up containing everything you need to know about news, research, analysis and ideas on digital transformation from the past week. This week, we’ve got masses of interesting developments, including not one but two major martech alliances by massive firms that are set to advance digital transformation; …

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Why marketers are struggling to execute a customer-first approach

It’s been suggested that the average person sees anything between 500 and a mammoth 4,000 brand messages per day. From a marketing perspective – that’s a hell of a lot of noise to cut through. In order to stand out, marketers are increasingly recognising the benefits of a customer-first approach, where the main goal (above …

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