CGI

42% of Gen Z and Millennials Couldn’t Spot a CGI Influencer

Some 42% of Generation Z and Millennials who follow influencers don’t know those influencers are actually Computer-Generated Imagery (CGI), according to a research by Fullscreen. In today’s world more and more influencers are used by companies to leverage their goods and services. Unwittingly more than half (55%) have even made a purchase based on the …

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A day in the life of… co-founder of a tech CGI company – Econsultancy

Tim Phillips is the co-founder of Artificial Artists, a new creative technology company providing CG content at scale for brands and agencies. Econsultancy caught up with him to find out how the company is aiming to make visual effects more accessible, the skills and tools he uses to get the job done, and his advice …

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