Podcast: Download Subscribe: Apple Podcasts | Android | For episode 182 of The Search Engine Journal Show, I had the opportunity to interview Peter Leshaw, a seasoned digital marketing consultant and speaker with over 20 years of experience. Leshaw talks about Google SERPs, how much they’re changing, what you need to pay attention to, and […]
The Changing Landscape of Google’s SERPs with Peter Leshaw [PODCAST] Read More »
(MENAFN – GetNews) SEO is changing the way that customers and roofing companies connect. Hook Agency is contributing to this change. Minneapolis, MN – January 31, 2020 – In a recent public service announcement, Hook Agency stated that Search Engine Optimization (SEO) is helping roofing companies get found online. Hook Agency indicated that the roofing
Every digital marketing department is in a scramble to respond to core algorithmic updates that rolled out early in 2020. Are you up to speed with the latest? On January 13, 2020, Google began to release a January 2020 Core Update after giving just one hour’s notice. The purpose of Google search engine algorithms is
Direct-to-consumer (D2C) companies cater to people’s desire for simplicity. As much as consumers claim to love choice, analysis paralysis is a real thing; D2C brands eliminate the hassle of researching, browsing, and choosing from hundreds of options, making shopping practically effortless.
How These 8 Direct-to-Consumer Brands Are Changing Ecommerce Forever Read More »
( photo ) Throughout the age, the term SEO (Search Engine Optimization) has become the cornerstone of the world of the Internet. For website owners, SEO has always been a big deal. It all depends on it. Great SEO rankings has always been something that every website owner strives upon. The rankings of your
Thursday 9 January 2020, 7:00 am Editor’s Note: Who owns the data? For much of my career in survey research, it was an easy question to answer: the client owned the data, but not the names of the survey participants. That was confidential. Now, in the digital world, attaching all kinds of personal data to specific individuals
Data Scandals in the Age of GDPR: Changing our Perceptions of Data Read More »
Black Friday is done and over with, and as an eCommerce store owner, your Christmas holiday promos are no doubt about to launch any day now. Not to mention, you’re probably elbow-deep in all your own personal holiday plans. It’s a lot to think about and juggle. I mean, phew! But we’re like you. We
eCommerce Email Marketing in 2020: What’s Staying and What’s Changing Read More »
Siri. Alexa. Cortana. These three virtual assistants have become household names and a regular part of our daily lives. In under ten years, we’ve actually started to become reliant on our voice search assistants, turning to them to do everything from help us find a local ice cream parlor to play our favorite music to
How Voice Search and Conversational AI Are Changing SEO Read More »
The recent testing of an AI chatbot created by a medical software start-up is an apt instance demonstrating the developments in chatbot market. Tested by the Royal College of Physicians of London and found to be more accurate than general practitioners, this AI chatbot is on its way to making inroads in the chatbot market.
How is chatbot market growth changing the customer service & relationship dynamics? Read More »
Usage of the Amazon Alexa, Google Home, and Apple Siri are all on the rise. But the 66.4 million people who own smart speakers aren’t just using them to learn about the weather. More people are using the same machine learning technology to improve their customer service interactions. As a result, Gartner predicts that 30% of
Changing Customer Service Through Natural Language Processing Read More »
