long-tail keywords

9 SEO Trends You Can’t Ignore in 2020

Search engine optimization (SEO) is digital marketing technique that is constantly changing. The year alone saw several Google algorithm updates: SEO is important for digital marketers, website owners and brands of all sizes because, in a nutshell, it allows your site to appear in the search results when someone types or speaks a query for …

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How Voice Search and Conversational AI Are Changing SEO

Siri. Alexa. Cortana. These three virtual assistants have become household names and a regular part of our daily lives. In under ten years, we’ve actually started to become reliant on our voice search assistants, turning to them to do everything from help us find a local ice cream parlor to play our favorite music to …

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How SEO Will Change in 2020…and You’re Not Going to Like It

Are you ready for SEO in 2020? I know you’re probably saying, “But Eric, 2020 is months away! Why do I need to worry about that now?” I’ll tell you why. Things are going to change in a big way and if you aren’t preparing now, you’re going to miss the boat.  The biggest change …

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Why You Should Use Long-Tail Keywords in Your SEO Campaign

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. Head keywords …

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Google Sandbox: Is it still affecting new sites in 2019?

Google Sandbox is a commonly believed filter that’s used by Google to prevent new websites from ranking high in Google’s Search Engine Results Pages (SERPs). It’s believed that Google uses this filter to put some restrictions on rankings for new websites. The main idea behind it is that new websites may not be as relevant …

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7 SEO Hacks to Boost Your Ranking in 2019

There are more than 63,000 searches conducted on Google every second (about 5.4 billion searches per day) and Google has 90.46% of the search engine market share worldwide. Search engine optimization (SEO) is one of those things that’s always crucial to your marketing strategy – and always changing. Because of how quickly search algorithms evolve, …

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Semantic search for Google Ads: What it is and why it matters

Semantic search is the future of advertising on Google. In fact, Google continues to change its algorithm in line with how we are searching and how it understands search user intent. In 2017, Google reclassified exact match type keywords from the syntactic category to the semantic category. You’ve probably heard semantic search thrown around in …

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Eight shortcuts to find long tail keywords (and how to use them)

It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience — to be reached by targeting lower-competition, long tail keywords. Imagine comets flying through the SEO solar system, if the most popular keywords make up the head of the comets …

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How to Get More Search Traffic in 30 Days (Without Paying for It!)

Everyone would love to acquire more traffic for their sales funnels without paying a single cent. This is particularly true for those just starting out who lack substantial funds to invest in Google AdSense, Facebook Ads, or other forms of effective but costly advertising. Whether you’re new to the game or looking to optimize existing …

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Voice search optimization guide: Six steps for 2019

Have you ever tried to search for some data online when you were multitasking and couldn’t type the text? It would be quite challenging without the opportunity to conduct voice search. According to PWC report, 71% of respondents would rather use their voice assistant to search for something than physically typing their queries. And what’s …

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What people search for: Tools for trends

Keeping up to date with what people search for online can be invaluable to your business. Whether you’re looking to inform your latest paid search campaign or just need some fresh, trending content for your blog, these tools can help. However, with over 3.5 billion searches each day worldwide, it’s hard to know how to …

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Anatomy of the SERPs (And How to Get on Page 1!)

A lot of marketing focuses around the search engine results pages (SERPs) – the results returned for every query made on a search engine. SERPs are generated from keywords that users type into the search bar. A search might read something like “movie theaters” or “What movies are playing in the theater?” Increasingly, as smartphones …

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