Siri

The Effects of Natural Language Processing (NLP) on Digital Marketing

[ad_1] NLP, or natural language processing, is an area of computing that aims to help computers make sense of human (or “natural”) language. It’s on the rise, incredibly powerful and is about to have a life-changing impact on marketing. Even though language is second nature for the vast majority of humans, it’s very difficult for …

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Why you shouldn’t just optimise for Google – Econsultancy

[ad_1] It’s 2019, which means that we are one year away from that landmark year for voice search: 2020, which numerous commentators still claim is the year that voice queries will make up at least 50% of all web searches. I’ve previously written on this blog about why that’s highly unlikely to happen, but it’s …

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I Would Have Liked to See Siri Evolve to Doing More Things

[ad_1] The Co-Founder & former CEO of Siri, Dag Kittlaus, says that he “would have liked to see Siri evolve to doing more things, greater capabilities to become a bigger part of your life.” Siri was acquired by Apple in 2010. In 2012 Kittlaus co-founded another AI company, Viv, an artificial intelligence platform that enables …

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Siri Might Become a Matchmaker Soon

[ad_1] Tinder Co-Founder Sean Rad, in an interview on stage at the Web Summit in Lisbon, Portugal, said that he thinks that as the technology of AI advances that Siri might become a matchmaker soon: I think the future looks nothing like what you see right now. A lot of people talk about AI and its …

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How AI Is Shaping the Future of Content Marketing and Personalization

[ad_1] The practice of collecting basic demographic information from customers to create a successful business marketing strategy is one of the past. In recent times, there has been a major shift in the way that businesses interact with their customers. The digital space has spread so far and wide that it has had a lasting …

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Marriott Using Salesforce Einstein to Reinvent the Hotel Experience

[ad_1] Salesforce Co-founder & CEO Marc Benioff announced at the Dreamforce conference a new partnership with Marriott that is going to bring the power of artificial intelligence into the hotel room via a phone app. This new Marriott app will connect directly with a Salesforce Einstein powered customer database that knows the customer’s preferences and …

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