YouTube is the world’s leading source of on-demand video content, with over a billion daily users. With such a large, receptive audience to potentially be tapped, it’s no wonder brands consider their YouTube presence vital for business. A recent HubSpot State of Inbound report indicated nearly half (48 percent) of marketers in the U.S. are […]
How Small Businesses Can Build and Grow Their YouTube Channel Read More »
Mark Zeni Are you an aspiring YouTuber and struggling with growing your channel? Are you putting in extra hard work to gain subscribers but to no avail? You have come to the right place if you’ve been on YouTube for a while and have a couple of hundred subscribers, or even if you’re entirely new
Anna Ji, Director of Product and Growth, Clipchamp, talks about SEO strategies to build your YouTube Channel and to improve SEO. Her tips will help you increase your user base, define a successful strategy, create a company ‘voice’, and more. Since its inception in 2005, YouTube has become the most used online video platform in
How Marketers Can Build and Grow an SEO-friendly YouTube Channel Read More »
by Joe Panettieri • Jun 25, 2019 Here are five (actually, far more…) technology news updates, insights, chatter, and plenty more to start your day for Tuesday, June 25, 2019. A. Our Daily Brew What We Serve: Content for managed services providers (MSPs), cloud services providers (CSPs), IT consulting firms, systems integrators, VARs, independent software vendors
Location analytics is often used narrowly for attribution. However, it can and should be employed more extensively for audience and competitive insights. A great illustration of this comes from Viant, a people-based advertising technology company, which used location data, loyalty card and transaction data and machine learning to understand the affinities and behavior of fast-food
Study of 5 million fast-food visits reveals customer segments, channel effectiveness Read More »
One reason channel incentive programs work is that they appeal so well to participants’ competitive natures. The premise is that channel partners—especially sales professionals who tend to have competitive Type A personalities—will use the promise of greater rewards to challenge themselves and others to push for better sales or other achievements. “The reason this technique
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Whether you want to sell handcrafted soaps or the latest tech gadgets online, there’s no shortage of sales channels to choose from. From Amazon to WooCommerce, each ecommmerce platform comes with its own set of unique features to help you manage your business well. There’s only one problem: Some online sales channels offer design templates
How to Decide Which Online Sales Channel to Sell Your Products On Read More »
A report on direct-to-consumer (D2C) marketing in 2019 finds that SEO is a top acquisition channel for most brands. When asked “what are your top 3 acquisition channels?” the responses were: 61% – Social media 51% – SEO 50% – Direct traffic Paid search came in fourth place (26%), and physical stores were a distant
51% of D2C Brands Say SEO is a Top Acquisition Channel Read More »
Data doesn’t sleep. In the US today, there are about 312 million internet users, meaning most of us leave digital “footprints” everywhere. From Fitbits to Echo speakers to Androids and iPhones, these gadgets have become de facto extensions of who we as consumers are. From user to behavioral, geographic to bank, your phone and other
There’s no better time than now to figure out how to promote your YouTube channel. Why “now,” though? For starters, YouTube recently overtook Facebook as the second most-visited site on the web. In a day and age where we’re spending up to six hours per day consuming video, the writing is on the wall: we
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