Engagement

The Best Twitter Traffic Hacks to Grow Your Business

Promoting a business on Twitter can be tricky. With 330 million monthly active users posting 500 million tweets per day, it’s easy for yours to get lost in the shuffle. Not only that, but it’s estimated that the average lifespan of a tweet is a mere 18 minutes. That’s low. And when you factor in Twitter’s ongoing …

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How to Use P2P Challenges to Encourage Positive Engagement on Social Media

The irony of social media is that it was created to cultivate social connections, yet, it’s proven it can often have the opposite effect: isolating its users. Many social media platforms only offer glimpses of the best moments in peoples’ lives. Endlessly scrolling through manicured highlight reels has the potential to make users feel inadequate …

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11 Ways to Improve Your Facebook Ads Relevance Score

Do you enjoy burning through your ad budget will little to show for it? Of course not. But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. As the Facebook advertising platform has matured, they’ve looked for ways to improve the quality of the advertisements that …

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How to Effectively Use Social Media for Real Estate

While businesses of all shapes and sizes can benefit from a smart social presence, the importance of social media for real estate really can’t be overstated. Don’t just take our word for it, either. According to a recent study from the National Association of Realtors, social has become integral to scoring clients and closing deals …

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Everything You Need to Know About Social Media Algorithms

Ah, social media algorithms. For some marketers, they’re like little data puzzles just waiting to be solved. But if you’re like most businesses trying to tackle social media, they’re a sort of boogeyman. The great “unknown” that’s holding your content down. Algorithms might seem helpful and mostly harmless to the average social customer, helping sift …

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9 Skills Every Social Media Manager Must Have

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social. Managing all of these diverse responsibilities requires social media …

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