When was the last time you audited your website? This year? Two years ago? Maybe even four years ago? If you answered two or more years ago, you should consider planning an audit soon. When you conduct a website audit, you can re-optimize elements of your site to increase your traffic and subsequently, your leads. […]
Website Audit Checklist — Checkup on Your Website Goals Read More »
SEO Checklist: 65 Steps to Higher Google Rankings in 2020 and Beyond [Infographic] Social Media Today Are you looking for ways to increase Google rankings? Want to future-proof your website SEO for 2020 and beyond? The team from Leapfroggr share their SEO … Source link
When it comes to getting new inquiries and sales for your local business, local SEO is found to be extremely effective. In fact, a recent article from Search Engine Watch shows that “there was a 20.1% increase in clicks to call, clicks for directions, and clicks to a business’s website” with Google My Business (GMB)
How to Show Up In Google Maps: An Optimization Checklist Read More »
Want to make it on Sideshare? You should, it is one of the most under-praised yet powerful tools out there right now. Since LinkedIn stepped up and took it under their wing, it has even more social clout. Professionals that want to connect with other industry powerhouses should be jumping on board, stat. The problem
Slideshare Content Creation and Marketing Checklist Read More »
Improve the performance of your Facebook video content with this handy checklist. Source link
Facebook Video Best Practices Checklist [Infographic] Read More »
So your new client comes into the office and tasks you with helping them rank in position one in the map pack. Client: “OK, so we really need to be ranking for more ‘near me’ searches. What can we do?” SEO: “Well, I have some ideas on implementing…” Client: “… Implementing the keyword ‘near me’
Major website redesigns and replatforms can kill organic search traffic. Use this checklist to minimize the impact. Strategy, Development Involve SEO staff from the beginning to ensure that the strategy does not hurt overall rankings. For example, an approach that focuses only on content that converts immediately (product page descriptions) and removes higher-funnel article content
SEO Checklist for Website Redesigns and Replatforms Read More »
Whether you’re hosting a marketing department gathering, company meeting, or an industry conference, planning an event requires organization and plenty of time for preparation. Without prioritization, for example, your to-do list will quickly become overwhelming. An infographic from Château Le Jardin, an event venue and conference center in Toronto, outlines useful information every marketer should
How to Plan a Marketing Event: A Guide and Checklist Read More »
Editor’s note: A lot of people love checklists and all marketers love valuable content. That’s why we’re bringing back this post from a few years ago. “Every day, there is more and more to manage and get right and learn.” Who said that? It’s definitely someone in content marketing, web strategy, or digital communications, right?
Must-Have Checklist to Creating Valuable Content Read More »
Search engine optimization as a practice is strong as ever despite notions among expert groups who believe SEO is dead after Google’s Panda & Penguin updates. SEO, in retrospect, evolved from a singularly-focused practice aimed at boosting ranking to a unique art form that involves branding, keyword research, content creation and promotion to attract traffic
Complete SEO Checklist for Your Business Website Read More »
