Clutter

Marie Kondo says to dispose of clutter. I say you should dispose of people. Here’s why…

So, one of the first rules of “Life Changing Magic of Tidying Up,” is, “take each item in one’s hand, and ask, “Does this spark joy?” If it does, keep it. If not, dispose of it. …and while I love Marie Kondo’s rule, I think you should take this one step further. Don’t just apply …

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Cutting Through the Noise and Clutter in Marketing Today

Marketing Podcast with Alison StrattenPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Alison Stratten. She and her husband, Scott, are co-authors of 4 best-selling business books, co-owners of UnMarketing Inc and co-hosts of The UnPodcast. She and I discuss their newest book, UnBranding. Their site, show, and books all represent …

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Use These 2 Words to Break Through the Clutter and Captivate Your Audience

The people you’re trying to communicate with–customers, employees, colleagues and others–don’t need any more facts. They certainly don’t want to be lectured. And they’d rather you not use Corporate Speak or rhetoric or other empty abstractions. What every audience member could use, however, is some friendly advice. In fact, a powerful way to create compelling subject …

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