Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey, and marketers anticipate spending will remain close to this new high level as we enter the new year. With fewer events, tighter budgets, […]
5 Social Media Strategy Questions Every CMO Needs to Answer in 2021 Read More »
This week, I interviewed Finn Lagun, CMO and co-founder at Pasta Evangelists. Interviewing Finn was fun and insightful; full of tips and tricks for building a brand. Before I jump into Finn’s experiences developing Pasta Evangelists’ marketing strategy, here is some context. Interviewee background: Finn is an incredibly creative and knowledgeable marketer. He started in
Nearly three-quarters of businesses are upping their investments in digital security efforts, including the public cloud and AI. Still, only about half of businesses are using AI for many projects, and most businesses continue to store data on-site rather than in the public cloud. More data from Adobe’s report can be found here. Meanwhile, new
Most businesses say they are ‘set up’ for remote work – Internet Read More »
All the C-level positions are important but I will respectfully submit that a fractional CMO can sometimes be the most important of all. In fact, if you have the right person, a fractional CMO can be a company maker, or at the least, a valuable part of the executive team. And I am not just
With 2020 all but here already, marketers are looking ahead to what the New Year might bring—opportunities, trends, threats, and possibilities—to the quickly changing world of marketing. PAN Communications, an integrated marketing and PR firm for B2B technology and healthcare brands, has, as in the past, compiled insights and input from top influencers on what
The role of marketing has undoubtedly evolved, as has the customer experience. Signing on the dotted line is now just the beginning. Businesses that understand that tomorrow’s customers care more about the journey will come out on top. As a result, chief marketing officers (CMOs) are forced to have an entirely new set of skills
Adapting to Changes in Marketing and the CMO Role Read More »
The chief marketing officer role has had quite a ride this year, with many brands falling in — and out — of love with the C-level marketing position in 2019. Coca-Cola announced this week it was promoting Manolo Arroyo, president of the Asia Pacific Group, to chief marketing officer after not having a CMO since
Is it time to say good-bye to the CMO role or just give it a new acronym? Read More »
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Twitter reports an uptick in data requests. Between January and June of 2019, Twitter received
The role of the chief marketing officer (CMO) has been increasingly scrutinized in recent years. Dozens of CMO positions have been axed from some of the world’s most recognizable brands, including McDonald’s which replaced the role with a new SVP marketing technology position. CMOs who remain will need to prepare to handle even more pressure
Forrester predictions for CMO role are dire, but there is hope for current CMOs Read More »
Latane Conant is CMO of ABM platform 6sense. We caught up with her to find out more about the way she works, and how 6sense is working to change B2B marketing. Read on for Latane’s thoughts on skills, tools and metrics, as well as advice for anyone running a marketing team. Please describe your job:
