CMO

r/marketing - Interview with CMO of a high growth, B2C food delivery brand from the UK: A compelling mission statement is important internally and externally; your content strategy can fulfil short and long-term growth needs; and how to make PR hooks when the product is boring.

r/marketing – Interview with CMO of a high growth, B2C food delivery brand from the UK: A compelling mission statement is important internally and externally; your content strategy can fulfil short and long-term growth needs; and how to make PR hooks when the product is boring.

This week, I interviewed Finn Lagun, CMO and co-founder at Pasta Evangelists. Interviewing Finn was fun and insightful; full of tips and tricks for building a brand. Before I jump into Finn’s experiences developing Pasta Evangelists’ marketing strategy, here is some context. Interviewee background: Finn is an incredibly creative and knowledgeable marketer. He started in …

r/marketing – Interview with CMO of a high growth, B2C food delivery brand from the UK: A compelling mission statement is important internally and externally; your content strategy can fulfil short and long-term growth needs; and how to make PR hooks when the product is boring. Read More »

Most businesses say they are 'set up' for remote work - Internet

Most businesses say they are ‘set up’ for remote work – Internet

Nearly three-quarters of businesses are upping their investments in digital security efforts, including the public cloud and AI. Still, only about half of businesses are using AI for many projects, and most businesses continue to store data on-site rather than in the public cloud. More data from Adobe’s report can be found here. Meanwhile, new …

Most businesses say they are ‘set up’ for remote work – Internet Read More »

Is it time to say good-bye to the CMO role or just give it a new acronym?

The chief marketing officer role has had quite a ride this year, with many brands falling in — and out — of love with the C-level marketing position in 2019. Coca-Cola announced this week it was promoting Manolo Arroyo, president of the Asia Pacific Group, to chief marketing officer after not having a CMO since …

Is it time to say good-bye to the CMO role or just give it a new acronym? Read More »

Social Shorts: Twitter bans political ads, Facebook’s Preventive Health tool, new CMO at Tommy Hilfiger

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Twitter reports an uptick in data requests. Between January and June of 2019, Twitter received …

Social Shorts: Twitter bans political ads, Facebook’s Preventive Health tool, new CMO at Tommy Hilfiger Read More »

Forrester predictions for CMO role are dire, but there is hope for current CMOs

The role of the chief marketing officer (CMO) has been increasingly scrutinized in recent years. Dozens of CMO positions have been axed from some of the world’s most recognizable brands, including McDonald’s which replaced the role with a new SVP marketing technology position. CMOs who remain will need to prepare to handle even more pressure …

Forrester predictions for CMO role are dire, but there is hope for current CMOs Read More »

The Meatless Farm Co Beefs Up Executive Team; Appoints Former Coca-Cola Executive Lone Thomsen As New Global CMO and Food Industry Veteran Mark Cook as VP of Sales | National

NEW YORK,–(BUSINESS WIRE)–Oct 17, 2019– The Meatless Farm Co, the plant-based food company known for its meat-free burgers, ground and sausage products, today announced the appointment of Lone Thomsen as new Global Chief Marketing Officer (CMO) and Mark Cook as VP of Sales, North America. Thomsen and Cook will be instrumental to the plant-based company’s …

The Meatless Farm Co Beefs Up Executive Team; Appoints Former Coca-Cola Executive Lone Thomsen As New Global CMO and Food Industry Veteran Mark Cook as VP of Sales | National Read More »

Gartner CMO Spend Survey: Martech and agency spending down, in-house resources rise

In recent years, marketing technology has increasingly been eating up more of the CMO’s budget. This year, however, Gartner’s annual CMO survey paints a slightly different picture: martech spending is down this year with a decrease of nearly ten percent. Agency spending is also down for the fourth consecutive year. Shrinking martech investment may not …

Gartner CMO Spend Survey: Martech and agency spending down, in-house resources rise Read More »

The Meatless Farm Co Beefs Up Executive Team; Appoints Former Coca-Cola Executive Lone Thomsen As New Global CMO and Food Industry Veteran Mark Cook as VP of Sales | Business

NEW YORK,–(BUSINESS WIRE)–Oct 17, 2019– The Meatless Farm Co, the plant-based food company known for its meat-free burgers, ground and sausage products, today announced the appointment of Lone Thomsen as new Global Chief Marketing Officer (CMO) and Mark Cook as VP of Sales, North America. Thomsen and Cook will be instrumental to the plant-based company’s …

The Meatless Farm Co Beefs Up Executive Team; Appoints Former Coca-Cola Executive Lone Thomsen As New Global CMO and Food Industry Veteran Mark Cook as VP of Sales | Business Read More »

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