CMO

Social Shorts: LinkedIn’s latest feature, GM’s new CMO, iProspect acquires MuteSix

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. How to find an expert on LinkedIn. LinkedIn has added a new feature for posting …

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A day in the life of… Rasmus Skjoldan, CMO at Magnolia CMS – Econsultancy

Rasmus Skjoldan is CMO at Magnolia. In this ‘day in the life’ interview he reveals why he thinks execs cover themselves in myriad KPIs, how he does competitor research on planes, and why he loves ultra-niche marketing. Let’s find out more… Please describe your job: What do you do? Rasmus Skjoldan: I’m the Chief Marketing …

A day in the life of… Rasmus Skjoldan, CMO at Magnolia CMS – Econsultancy Read More »

do brands need a CMO? – Econsultancy

Marketing has never been as wide-ranging, complex and important an activity for companies as it is today, which one might assume means that the role of Chief Marketing Officer or CMO has never been of greater value. But a growing number of brands are actually deciding to eliminate the position. In 2017, one of the …

do brands need a CMO? – Econsultancy Read More »

Want to understand a brand’s vision for future growth? Look to the CMO role

Shhh, I’m going to tell you a secret. Want to know the signal to a company’s long-term growth strategy? Start monitoring the CMO role. Lately, we saw a flurry of announcements that brands are eliminating, at least for now, the chief marketing officer (CMO) position. Notable brands such as Uber, McDonalds, Coca-Cola, JNJ, Taco Bell …

Want to understand a brand’s vision for future growth? Look to the CMO role Read More »

Social Shorts: Facebook Messenger updates, more AR effects in Snap Lens Studio, new CMO hires

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Messenger appointment setting feature moves to beta. Facebook is opening a beta of the appointment setting …

Social Shorts: Facebook Messenger updates, more AR effects in Snap Lens Studio, new CMO hires Read More »

A day in the life of… Patrick J. Moorhead, CMO of B2B pricing platform Pricefx – Econsultancy

From advising marketers to spend time with Sales, to setting his own goals for stress management, Patrick J. Moorhead offers a sagacious insight into life as CMO at Pricefx. If you want to take part in this feature, get in touch. Please describe your job: What do you do? Patrick J. Moorhead: I oversee global …

A day in the life of… Patrick J. Moorhead, CMO of B2B pricing platform Pricefx – Econsultancy Read More »