Nicole Schuman, Author at PR News PR News – For Smart Communicators Communicators know words mean everything. What you say in a press release, advertisement or tweet can make or break a brand. So it’s not a surprise that … Source link
Nicole Schuman, Author at PR News – PR News – For Smart Communicators Read More »
MINNEAPOLIS–(BUSINESS WIRE)–Feb 20, 2019–As part of its mission to give back to the community, the Minnesota chapter of the International Association of Business Communicators (IABC) is hosting its seventh-annual event on Feb. 27 at Sunrise Bank headquarters in St. Paul. Approximately 40 volunteer professional communicators will spend the afternoon consulting with 15 nonprofits from the
Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. If you don’t rank first, there’s a lot you can do to improve your organic search results. Here are four search engine optimization trends to embrace: 1. Combat ad blockers by optimizing organic
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Over the last few months, the following has occurred: Some are saying, as this CNBC report claims, that we’ve hit “peak social media” (get ready for a complete over-use of that term over the next six months!). And, on the surface, they may be right. But, here’s the thing: From a marketer’s/communicator’s point-of-view, it just
Behavior Change – Not “Peak Social Media” – Is What Communicators Should Focus On Read More »
Heidi Cohen Interviews Gini Dietrich The Communicator’s Playbook: a Step-by-Step Process for Implementing an Integrated PESO Model Program. Q: What’s your best piece of advice for readers looking to improve their marketing? I’ve been spending a lot of time of late focused on WHY people buy. As marketers, we tend to focus on the
So you’re writing keyword-rich copy in the inverted pyramid style, including backlinks and making sure all your pages have unique and clear titles? That’s great, but it’s only the tip of the iceberg when it comes to maximizing SEO potential. At the 2017 Social Shake-Up, Carolyn Shelby, SEO director at tronc, Inc., took the audience
3 Places Most Communicators Miss Out on SEO Opportunities – PR News Read More »
