PR

It’s time we rethink how we measure influencers for SEO

Whether you’re an SEO, PR or a website owner, it’s highly likely you’ve come across DA (Domain Authority). The metric, created by industry-leading platform Moz, was designed to help search marketers understand the value of a domain, at a glance and compare it with others in the same industry or niche. This was important for …

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Why we should stop using DA to measure influencers

Whether you’re an SEO, PR or a website owner, it’s highly likely you’ve come across DA (Domain Authority). The metric, created by industry-leading platform Moz, was designed to help search marketers understand the value of a domain, at a glance and compare it with others in the same industry or niche. This was important for SEO, …

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Link building with PR: Relevant links at scale

It is no secret that Google and other search engines like quality links and consider them as one of the top ranking factors. Search engines are getting smarter and better at identifying unnatural link building. Updated algorithms can assess the brand’s strength and content’s usefulness at a glance. This results in higher requirements for the …

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Lessons learned from launching 100+ content-led link building campaigns

Throughout 2018, I was responsible for the launch of just over 100 content-led link building campaigns. They all had a shared goal of earning links and coverage from the world’s biggest publishers for clients across retail, travel, finance, and other sectors. Here’s a small selection of publications where I earned links from across the year: …

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3 Inconvenient Truths About Media Relations All Business Owners Must Understand

By Emma Smith Media relations—the cultivation of a mutually beneficial relationship between a company and journalists—is an instrumental part of a well-oiled public relations campaign. According to research by Cision, “Audiences view earned media as the most authentic form of marketing.” Indeed, for many firms, a strategically placed article can lend invaluable third-party validation and credibility, …

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Building Relationships with Journalists without a PR Firm

You’ve spent countless days and nights perfecting your idea and building a great company. Now the time has come to let the world know about it. You are convinced that your company is so enticing that no journalist could resist writing about it. Except that it’s not. I’m not saying what you’re offering isn’t good—it …

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