consolidating

The analytics market is consolidating. What does this mean for marketers?

The martech world is shrinking as fast as it’s growing. The global big data analytics market was valued at $8.5 billion in 2017, but the number of vendors playing in the space is rapidly dwindling. Why? Because with growth comes consolidation. The big players are acquiring smaller companies at breakneck speed, ostensibly to expand their …

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Consolidating your website traffic on canonical URLs

In Search Console, the Performance report currently credits all page metrics to the exact URL that the user is referred to by Google Search. Although this provides very specific data, it makes property management more difficult; for example: if your site has mobile and desktop versions on different properties, you must open multiple properties to …

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