Facebook: Advertising

A transparency tool for Facebook advertisers is what marketers want most

Facebook has spent well over a year addressing user safety and data security concerns. Since 2017 it has more than doubled its security team, announced new content review policies, instituted a new app evaluation process and took a number of other steps to improve the integrity of its platform. But these efforts have not only …

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Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm

With Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking slice of the pie, according to research and consulting firm WARC’s latest Global Ad Trends report. Duopoly’s growing share. The report has the duopoly growing its share in 2019 to …

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