Consortium

Far East Consortium Appoints Balmer Agency For SEO Strategy

Property developers Far East Consortium (FEC) have chosen to make further investment with Balmer Agency off the back of their successful partnership, appointing Balmer Agency to manage their SEO strategy. Six months after Balmer Agency was appointed to handle their social media strategy and digital advertising, FEC’s digital presence has seen significant growth. Their social …

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Marketing Day: Facebook fined, SMX Advanced recap, blockchain consortium & more

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search …

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Why MediaMath ‘unjoined’ the Ad ID Consortium

About a week ago, the Advertising ID Consortium said it will offer the Interactive Advertising Bureau’s (IAB) Tech Lab’s DigiTrust ID as one solution, in addition to its own Open Ad-ID and The Trade Desk’s Unified Open ID. This was a possible sign of reconciliation from two of the biggest efforts to find a unified …

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