Marketing Tools: General

From Optimizely: An idea collaboration screen in Slack.Optimizely users can now share ideas and check the status of experiments.

Is your DevOps team allergic to marketing?

Nobody likes the idea of being “marketed to,” but developers especially are inherently allergic to marketing. Try traditional marketing.

If you can remember back to the time in the last century before Adobe launched its PDF, software-constructed documents.

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for.

Over the last few years, a variety of vendors have offered account-based marketing (ABM) capabilities as standalones or as.

Google’s visualization of its Contact Center AI Last week, Google announced a variety of new AI offerings, most notably.

The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago,.

With the massive new requirements for user consent in the General Data Privacy Regulation (GDPR) and the new California.

A key question about mobile marketing is whether marketers should employ platforms specifically designed for those devices or utilize.

Individual clips from Maroon 5’s Vivoom-powered “Confessionals” The biggest difference between today’s advertising and advertising in the days of.