Marketing Tools: General

Optimizely lets marketers create ideas and access experiment data through new Slack integration

From Optimizely: An idea collaboration screen in Slack. Optimizely users can now share ideas and check the status of experiments through collaboration tool Slack. The announcement this week means that those marketers who subscribe to both Slack and Optimizely won’t need to log directly into Optimizely to check ongoing web, iOS, Android and Over-the-Top TV …

Optimizely lets marketers create ideas and access experiment data through new Slack integration Read More »

Is your DevOps team allergic to marketing?

Nobody likes the idea of being “marketed to,” but developers especially are inherently allergic to marketing. Try traditional marketing methods on developers and they will backfire. At the same time, figuring out a way of communicating to developers in a smart, impactful way and gaining their loyalty is critical; they are now integrated into so …

Is your DevOps team allergic to marketing? Read More »

Adobe makes its venerable PDF more collaborative

If you can remember back to the time in the last century before Adobe launched its PDF, software-constructed documents were fickle things that acted differently in different devices and screens. With PDFs, marketers — among others — could issue press releases, white papers, printable surveys, case histories and many other documents, confident that users would …

Adobe makes its venerable PDF more collaborative Read More »

CDPs: Why now? – Marketing Land

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for …

CDPs: Why now? – Marketing Land Read More »

Genesys is offering the first ‘fully integrated’ use of Google Contact Center AI

Google’s visualization of its Contact Center AI Last week, Google announced a variety of new AI offerings, most notably the alpha release of its new Contact Center AI. Based on its Dialogflow development suite for conversational agents, launched last fall, Contact Center AI offers a voice bot Virtual Agent who answers a call, a handoff …

Genesys is offering the first ‘fully integrated’ use of Google Contact Center AI Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com