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This is a great question often asked by the best bloggers within the industry. For those of you new to the world of blogging, “LP” stands for landing pages, which are often used to get visitors to opt in to a newsletter or subscription list. By having people opt-in, you are increasing the chances of
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A three-step approach to check for paid search campaign mistakes In an ideal world, enterprising entrepreneurs would only need to set up shop, open their virtual doors, and find customers lining up to buy their products. Of course, it’s never that easy. Digital marketers have to actually go out looking for them. And once you
You landing pages play a key role in converting visitors into leads, so it’s important to get them right and ensure you’re maximizing opportunities. Are you looking for ways to improve your landing pages? Unbounce share some key factors that affect landing page success in this infographic. Here’s a quick summary of their key areas of
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It’s pretty frustrating, isn’t it? Like many other entrepreneurs, you put tons of effort and energy into establishing your online presence. You have invested time and money into building a website that will attract new customers to your business. After all of the work, you finally launched your site. Even more, your digital marketing efforts
Here’s a bad situation I hope you don’t find yourself in: You’ve just created a beautiful page. You send people to your sales page and… nothing. Not a single sale. What now? Here are 3 things you can do to fix it. So, you’ve just created a sales page… Maybe you want to sell your
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If you’re on social media, chances are you’re on Instagram. And if you are on the internet’s premier image-based social network, you’re attempting to get customers from it. With Instagram Ads and organic posts, you’re trying to get them to a targeted landing page. There, they can hop into your marketing funnel by claiming your
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How well do you know the people you’re targeting? And I mean really know them? Do you know why they’re signing up? Do you know why they’re buying? Do you know why they would click on your ad in the first place? If you do, congratulations. You’re a genius. But if you’re not 100% sure,
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By Mark Zeni Any blogger or business owner can pump out a 500-word blog post and call it a day. And while there’s some immediate benefit in a short, compelling post, there isn’t a ton of long-term value. Long-form content is what you should really be investing your resources
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