What strategy is your company using to improve the customer experience? Hopefully, you’re taking multiple approaches to enhance your customer service department. Here’s the trick. Are you looking at the customer experience strategy from an internal company viewpoint? Or are you trying to see the customer’s perspective? Journey maps help you get inside the mind […]
How to Create a Customer Journey Map That Converts Read More »
simplu27 / Pixabay It’s alright to admit when you’re at a loss. Few topics in this industry are as intimidating and confusing as building a WordPress site from scratch. Not only that, but you’re expected to know how to build it with conversions in mind? As if web design wasn’t complex enough. Although it’d be
A Full Guide To Building a WordPress Site that Converts Potential Clients to Customers Read More »
One of the knocks against advertising on Snapchat is that it’s hard to make ads for Snapchat. The mobile app’s insistence on vertical video compels advertisers to create campaigns from scratch rather than reusing ads that ran elsewhere. Now Snapchat is addressing that obstacle. On Monday, Snapchat officially rolled out a browser-based ad creation tool,
self-serve ad creation tool converts horizontal videos, websites into vertical video ads Read More »
Is social media best used for sales or for brand awareness and engagement? The age-old question that marketers have been debating even before Mark Zuckerberg started TheFacebook in his tiny Harvard dorm room back in 2004. So what’s the right answer? Is there one? Many marketers lean towards the side of brand awareness and engagement,
Awareness to Sales: Building a Social Media PRISM Funnel That Converts Read More »
White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. But that doesn’t have to be the case. White papers are among most requested resource formats of B2B buyers. They should be in-depth, enlightening, and also: interesting. If not a
This is a guest contribution from Shane Barker. If you’ve been blogging for awhile, you’re probably familiar with landing pages, and may have even used a few of them for different campaigns. Whether you’re trying to drive people to sign up for your mailing list, or to purchase a product/service you’re promoting, landing pages can
7 Key Design Elements for a Mobile Landing Page that Converts Read More »
