video

9 Influencer Marketing Trends You Can’t Ignore in 2020

Not so long ago, it was easy to overlook influencer marketing trends, but now that influencers are a vital aspect of the modern marketing machine, it would be foolish to turn a blind eye. In the past decade, we’ve gone from zero to having 93% of marketers using influencer marketing. Despite this meteoric growth, influencer marketing …

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Why Is Instagram Hiding Likes (& What This Means for Social Media Marketers)

Instagram is now hiding likes. On November 14, 2019, Instagram announced the expansion of their world-wide test in which “you’ll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.”: Not everyone understands why, and plenty of people aren’t happy about it. Just a …

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Official Google Webmaster Central Blog [EN]: Video Series for New Webmasters: Search for Beginners!

We are excited to introduce our newest video series: “Search For Beginners”! The series was created primarily to help new webmasters. It is also for anyone with an interest in Search or anyone who is still learning about the Web and how to manage their online presence. We love to see the webmaster community grow! …

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What’s the Right Content for Each Stage of the Marketing Funnel?

NEWLY UPDATED! This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Enjoy! Imagine if every new visitor to your website bought a product. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. How much easier …

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How YouTube dominates search and how you can optimize your videos to take advantage – Econsultancy

For example, last year, YouTube, according to Searchmetrics data, was the second most visible website in Google’s search results globally, based on its performance in organic search in ten countries, including the United States, UK, Germany and France (see chart underneath). YouTube ranks second for search visibility in seven Google Country Indexes (behind only Wikipedia). …

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Free Technology for Teachers: VidReader

A couple of weeks ago I published a blog post and a video about a neat service called SnackVids. SnackVids has since been rebranded as VidReader. With its new name VidReader does the same thing that SnackVids did. That thing is create a searchable transcript of any YouTube video that is narrated in English. As you’ll …

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