cookies

Google to address ad frequency with machine learning when cookies aren’t available

Google will be rolling out an approach to ad frequency control that doesn’t rely on cookies in Display & Video 360 over the coming weeks. The company said Tuesday that it plans to bring it to Google Ads in the future. The feature uses machine learning to analyze traffic patterns when third-party cookies are available …

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With cookies under attack, the IAB calls for new tracking standards – Econsultancy

The bad news: right now, it appears that what comes next isn’t likely to look anything like what marketers have become accustomed to. Specifically, most marketers will find it very difficult if not impossible to reliably and consistently track users as they traverse the web, hampering their ability to target them. Or will they? If …

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 Cookies Store For Sale(Mrs.Fields Cookies)

 Cookies Store For Sale(Mrs.Fields Cookies)

Item specifics Brand: Bakery, Cookies Store Item Included: Domain Name, 1st Month Free Hosting, Free eBooks Modified Item: Yes Potential Income: $2000 per month Non-Domestic Product: Yes Website Category: Cookies Store Income Source: Walk-in Customer in the MALL Country/Region of Manufacture: United States Online Business: Store in the MALL Market Models: Online Based (Adsense, Adwords, …

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News: Firefox Blocks Cookies; Instagram Unveils New Ad Format

If you haven’t been able to keep up with everything going on in the world of online advertising, don’t sweat it—we’ve got all the news you need. Mozilla Firefox has blocked third-party cookies by default, Instagram has introduced branded content ads, Microsoft Advertising is rolling out local inventory ads for Bing, and more. Firefox blocks …

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Reported Google browser change could be final death blow to cookies

Google is planning to announce new tools for Chrome that offer users more control over third party tracking cookies, according to the Wall Street Journal. The controls and default settings would be somewhat less “severe” than the anti-cookie tracking moves made by Safari and Firefox, which adopted default tracking protection. Browser announcement to come at …

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