Cookies have been the workhorse of digital media for more than two decades. They form the foundation of the web, helping us stay logged in to sites, and they’ve ushered in the personalized shopping experience as well as tailored advertising. We get recommendations because the cookies that capture our behavior and provide analytics to websites […]
Subscribe to The Financial Brand via email for FREE! A fundamental element of many financial institutions’ internet advertising has been targeted for destruction by 2022, in part on the grounds of improving consumer privacy. Yet many bank and credit union marketers seem to be completely unaware of the impending demise, experts say. The coming change
How Financial Marketers Must Prepare as Chrome Cookies Crumble Read More »
The ad tech ecosystem is all atwitter over Google’s decision to eliminate third-party cookies from Chrome. It’s bad news for those who monetize ads on sites with content of questionable value, often authored by automation. It’s also bad news for the ad tech industry that has taken 40% off the top by facilitating buying on
Soapbox: Does the demise of third-party cookies mean we’re back to the future? Read More »
The death of cookies is a bitter pill for many of us to swallow, but it’s a transition that’s been a long time coming. Since the beginning of online advertising, the potential to target consumers based on every little behavior meant that the internet wouldn’t just sell people stuff. It would work better than any
Soapbox: The death of cookies will bring new life to advertising Read More »
As part of ongoing efforts to improve browser safety, the Chrome development team announced a new implementation of SameSite attributes and requirements regarding cookies. The new code uses a more stringent ‘secure-by-default’ model for getting and setting values on the browser. The difference is an enforced SameSite value of ‘None’ plus Secure in third-party cookie
SameSite requirements for cookies: What SEOs and developers need to know Read More »
Location data provider Factual is launching a new product called Data Enrichment, which supplements first-party data with additional audience insights built on mobile-location and real-world behaviors. The company says this allows companies to a gain deeper understanding of their own customers than first-party data would enable by itself. CPG brands, automotive, media publishers. I spoke
Third-party cookies have been living on borrowed time, given their increasing rejection by the major browsers. And today Google announced support for third-party cookies in its Chrome browser would be phased out “within two years.” The company seeks to replace them with a browser-based mechanism as part of its “Privacy Sandbox” initiative. The Privacy Sandbox
Google Chrome: Third-party cookies will be gone by 2022 Read More »
Google will be rolling out an approach to ad frequency control that doesn’t rely on cookies in Display & Video 360 over the coming weeks. The company said Tuesday that it plans to bring it to Google Ads in the future. The feature uses machine learning to analyze traffic patterns when third-party cookies are available
Google to address ad frequency with machine learning when cookies aren’t available Read More »
The bad news: right now, it appears that what comes next isn’t likely to look anything like what marketers have become accustomed to. Specifically, most marketers will find it very difficult if not impossible to reliably and consistently track users as they traverse the web, hampering their ability to target them. Or will they? If
With cookies under attack, the IAB calls for new tracking standards – Econsultancy Read More »
Item specifics Brand: Bakery, Cookies Store Item Included: Domain Name, 1st Month Free Hosting, Free eBooks Modified Item: Yes Potential Income: $2000 per month Non-Domestic Product: Yes Website Category: Cookies Store Income Source: Walk-in Customer in the MALL Country/Region of Manufacture: United States Online Business: Store in the MALL Market Models: Online Based (Adsense, Adwords,
