Privacy and data protection

How can agencies compete in the new data-privacy landscape? – Econsultancy

We are living in a new age of data privacy regulation. When the General Data Protection Regulation (GDPR) came into force May 2018, it set a new standard for data protection regulation. Nearly 18 months on, what has this meant for marketers and advertisers who process personal data, as well as agencies tackling the in-housing …

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what companies need to know – Econsultancy

The California Consumer Privacy Act (CCPA) is coming on January 1, 2020 and last week, a major milestone was reached when regulators issued draft regulations that contain the finer details of the law’s implementation. At a press conference announcing the draft regulations, California Attorney General Xavier Becerra stated, “Americans should not have to give up …

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EU court rules pre-checked cookie consent is not legally valid – Econsultancy

The Court of Justice of the European Union (CJEU) ruled this week that pre-checked consent boxes for the use of cookies are not valid. This means consent requires an active opt-in. CJEU’s ruling comes as part of a case against the lottery website, Planet49, which asked users to give consent for cookies in order for …

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Let’s play “Cookie Data’s Illegal”: Your move – Econsultancy

Outlaw! It’s the creative brainstorming game marketing communications companies often play to encourage participants to come up with ideas for new products and services, and ways to change the way their businesses work for the better. It simply asks the participants to come up with ideas and innovative answers to the question: “What would you …

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With cookies under attack, the IAB calls for new tracking standards – Econsultancy

The bad news: right now, it appears that what comes next isn’t likely to look anything like what marketers have become accustomed to. Specifically, most marketers will find it very difficult if not impossible to reliably and consistently track users as they traverse the web, hampering their ability to target them. Or will they? If …

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Identity verification is now an important GDPR issue – Econsultancy

The GDPR was designed to help protect consumers’ data but one of the rights granted to consumers by the GDPR appears to have unintended consequences that threaten consumers. Under the GDPR, consumers have what is called subject access or right of access, which allows them to request copies of the data companies have collected on …

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How Facebook’s record $5bn settlement with the FTC will affect marketers – Econsultancy

Facebook has entered into a settlement with the US Federal Trade Commission (FTC) that will see the world’s largest social network pay a record-setting $5bn fine and submit to greater oversight of its practices. The settlement relates to a 2012 agreement that the company entered into with the FTC. Under that agreement, Facebook was obligated …

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Three key points a year after enforcement – Econsultancy

It’s been now more than one year since GDPR came into force across Europe. So where were we before the enforcement began? Some six months beforehand, Econsultancy’s research team found that, of 1,000 marketers surveyed, the majority were still unprepared and unsure what GDPR would do to their marketing. In fact, 83% were still reviewing …

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How has the California Consumer Privacy Act (CCPA) changed data privacy in the US? – Econsultancy

2018 was the year of GDPR: the General Data Protection Regulation, a comprehensive update to privacy laws enacted by the European Union. The legislation, adopted by the European Parliament in 2016, formally came into force on the 25th May 2018, and the months leading up to GDPR’s enforcement saw businesses and marketers across the world …

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A marketer’s guide to the California Consumer Privacy Act (CCPA) – Econsultancy

Just as the General Data Protection Regulation (GDPR), a highly-anticipated and far-reaching update to European privacy law, came into effect on May 25, 2018, another major change to consumer privacy was being enacted in the United States: the California Consumer Privacy Act (CCPA). This briefing will cover: What is the California Consumer Privacy Act, and …

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