Privacy and data protection

How can agencies compete in the new data-privacy landscape? – Econsultancy

We are living in a new age of data privacy regulation. When the General Data Protection Regulation (GDPR) came into force May 2018, it set a new standard for data protection regulation. Nearly 18 months on, what has this meant for marketers and advertisers who process personal data, as well as agencies tackling the in-housing …

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what companies need to know – Econsultancy

The California Consumer Privacy Act (CCPA) is coming on January 1, 2020 and last week, a major milestone was reached when regulators issued draft regulations that contain the finer details of the law’s implementation. At a press conference announcing the draft regulations, California Attorney General Xavier Becerra stated, “Americans should not have to give up …

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EU court rules pre-checked cookie consent is not legally valid – Econsultancy

The Court of Justice of the European Union (CJEU) ruled this week that pre-checked consent boxes for the use of cookies are not valid. This means consent requires an active opt-in. CJEU’s ruling comes as part of a case against the lottery website, Planet49, which asked users to give consent for cookies in order for …

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Let’s play “Cookie Data’s Illegal”: Your move – Econsultancy

Outlaw! It’s the creative brainstorming game marketing communications companies often play to encourage participants to come up with ideas for new products and services, and ways to change the way their businesses work for the better. It simply asks the participants to come up with ideas and innovative answers to the question: “What would you …

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With cookies under attack, the IAB calls for new tracking standards – Econsultancy

The bad news: right now, it appears that what comes next isn’t likely to look anything like what marketers have become accustomed to. Specifically, most marketers will find it very difficult if not impossible to reliably and consistently track users as they traverse the web, hampering their ability to target them. Or will they? If …

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Identity verification is now an important GDPR issue – Econsultancy

The GDPR was designed to help protect consumers’ data but one of the rights granted to consumers by the GDPR appears to have unintended consequences that threaten consumers. Under the GDPR, consumers have what is called subject access or right of access, which allows them to request copies of the data companies have collected on …

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