curse

How to Avoid the “Curse of Firefighting”?

chief information security officer, CIO, ciso, CTO, cyber, cyber security, Cybersecurity, information security, infosec, leadership / Good To SEO

Constant firefighting downgrades the role and the CISO must fight to avoid its gravitational pull With regards to many other C-level roles, the Chief Information Security Officer (CISO) position is a fairly recent creation for many organisations. Although it started to emerge over 15 years ago, it has been spurred further recently by growing concerns […]

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How Data Can Curse Brand Strategy: 3 Mistakes Marketers Must Avoid

It’s important to have a very clear appreciation of just how important data is when it comes to making marketing decisions. Understanding how your campaigns are performing, how different visitor segments are interacting with your site and which strategies and tactics are generating the greatest ROI isn’t just nice to know. It’s imperative to your