curse

How to Avoid the “Curse of Firefighting”?

[ad_1] Constant firefighting downgrades the role and the CISO must fight to avoid its gravitational pull With regards to many other C-level roles, the Chief Information Security Officer (CISO) position is a fairly recent creation for many organisations. Although it started to emerge over 15 years ago, it has been spurred further recently by growing …

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How Data Can Curse Brand Strategy: 3 Mistakes Marketers Must Avoid

[ad_1] It’s important to have a very clear appreciation of just how important data is when it comes to making marketing decisions. Understanding how your campaigns are performing, how different visitor segments are interacting with your site and which strategies and tactics are generating the greatest ROI isn’t just nice to know. It’s imperative to …

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